Creating Perfect Stores with Image Recognition

We are in the boom of technological development. Every day, new features are designed to make our lives easier, and the fact that technology occupies an increasingly prominent place in our lives cannot be denied.

Looking at the big picture, these developments don’t just affect us on a personal level; adaptation also takes place in large industries such as retail. In an industry where sales are based on visual attraction and consumer feelings, the most prominent technology becomes image recognition which provides significant advantages. In a time of fluctuating prices, taking advantage of innovative technology such as image recognition to effectively manage label updates and inventory updates on the shelves can create significant positive differences between businesses in the retail industry.

Retail, as an industry that can grow and expand based on the brand image created in customers’ eyes with visual cues, relies heavily on planogram compliance and perfection. Planogram outlines the placement of the products within stores and helps shoppers navigate the store and find the products they want quickly and easily. According to the report published by the Shopper Technology Institute, planogram compliance increases profits by 8.1% in the retail industry.

To learn more about planograms, you can read our blog post: The Role of Data in Planograms: How Visual Intelligence Improves Planogram Performance

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Wrap-Up of 2022

We’ve seen from our last years’ highlights that image recognition technology has been growing rapidly. In just a year, we’ve been a partner of more than a 100 projects covering 35 countries and processed over 20 Million images. Knowing this, we’ve focused on expanding our solutions to cover growing needs of retail market, sharing our knowledge in various events and trade shows, and expanding our network of collaborations around the globe.

You can check our 2022 Highlights to see the details of the last year.

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The Future of Image Recognition

Another prominent topic in the retail industry where there is challenging competitive environment was that the critical importance of creating and managing “perfect stores”.?Data is a powerful tool to understand missing points in current strategies and adapt methods to appeal and retain more customers. Thus, accurate data flow and insights to take relevant actions are essential for businesses. On this aspect of retail, our collaboration with Intel has become more remarkable. Based on image processing and data analytics developed in partnership with Intel, our Shelfsight solution is one of the key developments to reaching perfect stores.?

You can find out more in the interview with Vispera Global Strategic Alliances and Global Accounts Director Beni Melamet and Intel Artificial Intelligence and IoT Senior Sales Manager Mahmut Meral: Creating Value in the Retail Industry with Image Recognition Technology

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Vispera Success Story Interview: Carlsberg Poland

We further developed our solutions for retail in the past years, and this showcased great results for our clients. A prominent example is Carlsberg Poland, one of the world’s leading brewers; when we joined forces with Carlsberg, they needed a technological solution that could match their vast operations, improve their efficiency, and provide instant insights & guidance.

We made an assessment and launched our project to overcome their challenges in the complex retail market of breweries with complete detail, perfect speed, and better execution.

You can learn more of Carlsberg’s challenges and how we overcame them in our interview with Carlsberg Poland Revenue Manager Sales / RTM Manager Retail Michal Bobrowski

What’s the Next Step?

In our world, where technology gradually spreads to different areas and has more features, image recognition technology has become a technology that everyone, especially CPGs, and retailers, should benefit from. Retail takes the forefront of image recognition as a visual-appeal based industry, and it is expected for every retailer to follow after industry leaders take the lead.

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Meet Vispera: We are proceeding towards becoming the leader of digital transformation and driving breakthrough computer vision solutions for retail. Our mission is to make our image recognition- based data analytics services become power tools for retailers and supplier companies worldwide.

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