Creating Outstanding Video Content on a Budget

While we all enjoy reading a good article or viewing an infographic, video can tell so much more. It can communicate a brand's story, its moments of customer delight and engage us like no other content format.

While video searches are rising annually, many business are still not responding and are focused on text/image to drive their content marketing strategy. Others recognise the value of video but don't know where to start or believe that it will decimate their marketing budgets... this is not the case.

Below are the top things that you need to know to create outstanding video content:

• Keyword research
• Verify search volume using the AdWords Keyword Planner
• Look for simple, low-cost video marketing opportunities
• Invest in a good camera and a great microphone
• Keep your editing process as simple as possible
• Optimize for YouTube's video ranking factors

To find out much more about creating outstanding video content on a budget, click here to read the detailed guide from the Digital Marketing Institute.

Let me know what you think in the comment section below. Have you been creating video for social media, what tips do you have and what lessons have you learned?