Don't create negative value for your company by not correctly understanding the social media platforms you utilize

Insightful blogger for those trying to better understand the value of  the many social media platforms available today. We (corporate America) tend to get bogged down with the hype (social platforms we hear that we NEED to be using) and functionality (how to use them), at the expense of what these platforms were actually designed to do. A terrific teleological discourse on social media; just one of many excerpts that caught my attention.

"You know those people who post memes and photo after photo on LinkedIn? Yeah, they don’t get it. And it annoys you. You know those people who dump tons of hashtags on their Facebook posts. They don’t get it either. And what about those people who link their Facebook and Twitter accounts so that their tweets always get cut off for being too long. That’s right. They don’t get it." -  Jenn