CREATING THE MOTIVATING FEELING.

At BIGGER. we’ve spent a year working with some great minds with the aim of developing our company culture. Through this process of discovery we’ve learnt a lot about ourselves and the business. More importantly it’s helped us to pin down just exactly what we stand for. Growing over the past few years we’ve learnt that having a succinct purpose is fundamental to our work and without it we’d have nothing to point to.

Ultimately we believe that an emotional connection is paramount. Feelings are what motivate people to build lasting, positive relationships with our clients and their customers. We root our process in understanding how the way people feel influences their buying decisions and apply this to the experiences we build.

Experiential is particularly challenging in this respect because it is where brands meet their audience in the flesh. We like to challenge our clients’ assumptions about how people feel - because different feelings influence different behaviors.

 A good example of how we tried and tested this mindset was our work with The North Face Mountain Festival. The business objective was to ‘connect like minded people by providing them with a fun and exciting experience, where they can together push their limits and feed their soul’. The motivating feeling of discovery and exploration was at the heart of everything we did and this help steer the project to make it the huge success that it was. Everything from the incredible mountainous location in The Alps, the adventure and activities, the live talks, artworks and performances from the live bands and DJs was designed and cultivated to build a lasting and meaningful bond between brand and festival-goer. 

At BIGGER. we challenge ourselves and our clients to link the objective to that initial spark and always start with the motivation feeling with anything we do.