Creating a Marketing Dashboard | What to Track
Randi Skinner
Taking a vision first approach to business as we deliver actionable marketing strategies built from the Vision Value Model?
Business owners, do you have a marketing dashboard?
A marketing dashboard is incredibly important to the success of any marketing team for one simple reason — if you can’t track it, you have no clue if it’s working. Modern marketing budgets aren’t cheap. You want to make sure every dollar is giving you its maximum possible return.
But you don’t want to spend hours every day combing through analytics trying to figure out how well things are going, especially if you’re an owner, board member, or executive. Your time is much more valuable than that.
A high-quality dashboard puts everything in one place, puts the most important metrics/KPIs front and center, and lets you check in quickly when you have time to see how things are going.
We've put together some of the most important metrics to track (and how to track them).?
A repost from our Value Building Marketing collaborative.