Creating a Magnetic Employer Brand: Lessons from Top Companies

• Click here and listen to the full episode
• Hosts: Matt Burns, CEO and Co-Founder of atlas copilot and Christopher Rainey, CEO and Co-Founder of HR Leaders
• Guests: Dani Monaghan, SVP, Global Talent Acquisitions at Expedia Group and Cher Murphy urphy, C-Suite Advisor on Talent Strategy & Leadership

Brought to You in Partnership with Joveo

Joveo offers a high-performance, AI-led recruitment marketing platform, which combines best-in-class programmatic job advertising, career sites, landing pages, candidate engagement, and conversational AI, to deliver 50% more relevant applicants and 33% lower cost. They power talent attraction for large global businesses, such as Uber, Wells Fargo, Verizon, Adecco, Korn Ferry, and others.

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Overview

On Episode 8 of the FutureWork Show, in partnership with Hacking HR, HR Leaders, and atlas copilot, HR experts Christopher Rainey and Matt Burns interviewed Dani Monaghan and Cher Murphy

The latest episode of the FutureWork Show explored how organizations are implementing AI in talent acquisition while maintaining human-centered processes. The discussion revealed that success in AI adoption requires: starting with focused initiatives, building proper governance frameworks, and ensuring strong stakeholder engagement throughout the process.

A key insight emerged around the importance of using AI to enhance rather than replace human interaction, with technology freeing recruiters from administrative tasks to focus on meaningful candidate engagement. The guests emphasized that organizations cannot afford to delay AI adoption, as both candidates and employers are increasingly leveraging these tools in the hiring process.

As one expert noted, the time to engage with AI is now, while implementation is still manageable, as those who wait may find it increasingly difficult to catch up. The discussion highlighted that the future of talent acquisition lies in the thoughtful integration of AI capabilities with human judgment, creating more efficient and effective processes that benefit both organizations and candidates.

Creating a Magnetic Employer Brand: Lessons from Top Companies

On the latest episode of FutureWork, Danielle and Cher shared valuable insights about implementing AI in talent acquisition to amplify human capabilities, rather than replace them.

Here are the key takeaways from this timely discussion about the intersection of technology and recruitment.

Starting Small: The Key to Successful AI Implementation

The conversation emphasized the importance of beginning with focused, manageable AI initiatives rather than attempting to solve all challenges simultaneously. Expedia Group's approach involved identifying six potential AI deployment areas but starting with just two: AI-assisted messaging and interview transcription analysis. This measured approach allowed them to test, learn, and build confidence before expanding further.

Focusing on specific use cases that directly improve recruiter effectiveness and candidate experience builds momentum and demonstrate value early in their AI journey.

Building the Right Foundation: Stakeholder Engagement and Governance

Success in AI implementation requires bringing together diverse perspectives from across the organization. The discussion highlighted the importance of including legal, technology, finance, and HR business partners from the start.

This collaborative approach helps identify potential risks, ensures compliance, and builds organizational buy-in. Creating an advisory group that represents global perspectives and different functional roles proves crucial for addressing concerns and creating sustainable solutions that work for all stakeholders.

The Human Element in an AI-Powered World

Despite the excitement around AI capabilities, Danielle and Cher emphasized that technology should enhance rather than replace human interaction.

AI tools are freeing recruiters from administrative tasks, allowing them to focus on meaningful candidate engagement and strategic workforce planning. The goal is to use technology to surface the truly unique aspects of human experience in the hiring process, making it easier to assess cultural alignment and leadership potential while maintaining the personal touch that candidates value.

The Future of Talent Acquisition: Preparing for What's Ahead

The discussion revealed that organizations cannot afford to stay on the sidelines of the AI revolution. As candidates increasingly use AI tools to optimize their applications, recruiters must adapt their processes accordingly. The future may even see AI agents representing both candidates and employers in initial screening conversations. However, success will depend on maintaining a balance between technological efficiency and human judgment.

Looking ahead, talent leaders need to focus on:

• Developing AI fluency across their teams
• Building frameworks for ethical AI implementation
• Creating clear value propositions for new technologies
• Maintaining strong stakeholder relationships
• Ensuring technology serves strategic objectives rather than driving them

As one panelist noted, the time to engage with AI is now, while the "merry-go-round" is still moving relatively slowly. Those who wait too long may find it increasingly difficult to catch up with more advanced implementations. The key is to start small, learn continuously, and always keep the human element at the center of talent acquisition strategies.

Through thoughtful implementation and a focus on enhancing rather than replacing human capabilities, AI can help create more efficient, effective, and engaging talent acquisition processes that benefit both organizations and candidates alike.

Watch the full episode by clicking below ??

Find Out More About Joveo

Joveo offers a high-performance, AI-led recruitment marketing platform, which combines best-in-class programmatic job advertising, career sites, landing pages, candidate engagement, and conversational AI, to deliver 50% more relevant applicants and 33% lower cost. They power talent attraction for large global businesses, such as Uber, Wells Fargo, Verizon, Adecco, Korn Ferry, and others.

?? We couldn't do it without you!

Thank you to Dani Monaghan and Cher Murphy for sharing their time, expertise, and vision with our listeners.

Also our episode and series sponsor, Joveo and their brilliant team:

• Kshitij Jain, Founder & CEO
• Yazad Dalal, Chief Growth Officer
• Shehzad Karkhanawala Chief Marketing Officer

And: Hacking HR ,HR Leaders ,Christopher Rainey & Matt Burns.

Thank you to our previous guests: Britton Bloch and Richard Gregory, Wagner Denuzzo, LCSW (He/Him/His), Horst Gallo, Christopher Lind, Mercedes Escala, Sofian Lamali ?? and Ian OKeefe.

Previous Episodes

Click here to access all videos.

• Episode 1: 'How to Build Talent Pipelines for Seasonal and Surge Hiring' with Wagner Denuzzo, LCSW (He/Him/His)
• Episode 2: 'How to use AI to Attract & Retain World-Class Talent' with Horst Gallo
• Episode 3: "Recruitment Automation: What Do You Do with the Savings?" with Christopher Lind
• Episode 4: "Continuous Hiring in High-Turnover Industries" with Mercedes Escala
• Episode 5:"Building a Talent Strategy for Hard-to-Fill Regions & Roles" with Sofian Lamali ??
• Episode 6: "How Analytics Supercharges Your Talent Strategy" with Ian OKeefe
• Episode 7: "The Future of Work is Now: How HR Leaders Can Navigate the AI Revolution" with Britton Bloch, M.B.A., Ph.D. Student and Richard Gregory .