Creating a LinkedIn Profile with IMPACT - Principle #1 It Helps You to Be Found

I am often asked what makes a LinkedIn profile impactful.?

Over the last decade, I have developed four principles guiding my work with senior-level clients as I help them discover their brand and craft it for online consumption. Over the next four weeks, I’ll share them with you.

This is heavier fare that I usually dish up on in my #littlelinkedinlesson series, but I know that some of you will benefit from this more strategic approach. I hope you will enjoy, and USE, this resource to create a more impactful profile.

Principle 1:? Your profile will have more impact when it causes you to be found more often and ranked more highly in people’s searches.

Rationale: LinkedIn’s search algorithm has two primary drivers: the number of times the searched keyword appears in your profile and your relationship with the person searching. Therefore, you want your keywords to appear often in your profile, and you want to have relationships (connections, mutual membership in groups, etc.) with relevant persons.

Strategy 1:? Identify your keywords and use them often throughout your profile, in your Headline, About section, Experience section, Skills Inventory, etc.

• Tactic 1: ?Write to the margins (the maximum character counts for each section). By doing so, you allow yourself to use your keywords often, in context.
• Tactic 2: ?List 50 skills, many of which will use your keywords.

Strategy 2:? Achieve at least 500 relevant connections with others and join groups pertinent to your interests.

Strategy 3:? Make it easy for people who want to contact you to do so.

• Tactic 1:? Have a headshot that evokes a friendly, warm demeanor.
• Tactic 2:? Be sure your contact information is up-to-date and easy to find.
• Tactic 3: ?Customize your URL so it is easy to enter.?

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P.S. Whenever you're ready, this is how I can help:

1. My award-winning book LinkedIn for the Savvy Executive: Promote Your Brand with Authenticity, Tact and Power-2nd Edition is available through online booksellers and my website. For your author-inscribed and signed book or quantity discounts, order: https://carolkaemmerer.com/books

2. For step-by-step DIY instructions on improving your LinkedIn profile, register for my self-paced, online course: How to be Found on LinkedIn: Key Strategies for Attracting Ideal-for-You Opportunities. Better yet, the course and book combo provides even greater value https://carolkaemmerer.com/onlinecourse

3. Schedule a call to discuss one-on-one executive coaching and customized, done-for-you LinkedIn profiles and other personal branding assets.

4. To book me for keynote speaking, master classes, or podcast guesting visit: https://www.carolkaemmerer.com/contact