Creating a lifestyle you love with online courses

Courses have been a staple of online business for many years.?

The ocean of the internet - so many possibilities for online courses!?

Having visual models can certainly help in creating successful online courses. As founder of Superb Learning, Matthew Mason states:

“Visual models have given us the ideal framework to help our clients unpack their valuable IP and provide the foundation for the ecosystem of learning experiences that we help them design, develop and deliver. The Think RAPT system has allowed us to streamline the IP unpacking and course design process by providing a clear program structure.”

In this article, we’re going to take you through an overview of Superb Learning’s system for creating GREAT online courses that sell.?

The Dream Position

There are two key factors that determine how an online business will fare: volume of clients and whether you’re working 1:1 or 1:many.?

When creating an online course,? you’re looking for that high volume of clients and leveraged 1:many delivery.?

In the Superb Learning system, this position is called the Blue Ocean.??

It’s a dream space!?

What do you need to get to the Blue Ocean position?

There are 6 key things you need to master to steer your online course into the BLUE OCEAN:

1. Solid Strategy - You need to understand where you want to go and who you are targeting.
2. Client Clarity - You need client clarity around the problems that they're having and the problems that you can solve.
3. Signature Solution - You need to unpack your intellectual property into a signature solution so you stand out amongst your competitors.?
4. Engaging Experiences - You need to create a range of engaging experiences that people love and desire.?
5. Technology & Tools - You need the right technology and tools to help you to scale and automate.?
6. Selling System - You need a selling system that attracts your ideal client.

So that’s what you need, but what is the process to get there?

7 step process for online course success

Matthew has a proven 7-step system for success.

Step 1: DEFINE DESTINATION. What is it? Where do you want to be going? What does that look like??

Step 2: MAP ECOSYSTEM. Next, turn that into an ecosystem of potential products and digital resources that you can use to engage with your market at different stages.

Step 3: DESIGN DETAIL. From there, design the detail around what those engaging experiences are going to be.?

Step 4: LAUNCH MVP. Then, we launch an MVP - a minimal viable product. This is a road test to see what is going to attract the attention of your ideal clients.

Step 5: BUILD ASSETS. Next, we start building the assets out for your ongoing courses, knowing that we’ve tested our idea first.

Step 6: SET UP SYSTEMS. Then, it's a matter of setting up the systems to launch, scale, and to automate your process.?

Step 7: DEPLOY & DELIVER. Finally, it’s time to deploy. You deliver and roll out your course to your ideal clients in a one to many format.

What are the benefits of following this method??

Working with Superb Learning, these are the benefits:

IMPACTFUL RESULTS: By creating an engaging learning experience, people are going to get those impactful results. They're going to end up having transformational change.

FASTER OUTCOMES: With automations, scaling, and engaging learning experiences, clients are going to get faster outcomes.

LIFESTYLE BUSINESS: You’re going to have a lifestyle business where you're working the hours that you want to work and having the lifestyle that you desire.

Discover your edupreneur score and get a personalised report: https://www.edupreneurscore.com/edupreneur?

Matthew is the Chief Learning Architect at Superb Learning, a digital learning agency. He is a multi-award-winning learning designer with over 20 years experience designing and developing learning experiences.

His focus is on helping people leverage their expertise to create impact through superb learning experiences. He works on building designs that deliver impactful results and allow people to scale their business.

Matthew has been recognised as a Certified Learning Professional (CLP) and a Certified Online Learning Facilitator (COLF).