Creating Leads On LinkedIn

This week, I talk about the skill of generating leads from your LinkedIn content, that took you time and effort to create. I will also consider establishing trusted relationships and building up your brand.

Converting relationships into worthwhile leads and eventually business is an important goal for many people. I am considering two techniques this week: creating polls and encouraging user-generated content.

Creating LinkedIn’s poll

LinkedIn's polls are a great way to interact with your audience.

Your audience, get insightful data about them, and a great way to target leads. Here are some ideas about how to use LinkedIn Polls to your benefit effectively:

Design Poll Questions: Discuss the challenges and concerns of your audience. Here is an example from my account.

I work for freelancer coaches and dyslexic business owners I know from my experiences that many can have challenges creating content here on LinkedIn, so I created a poll to ask them what were their biggest challenges.

The Poll I created

What challenges have you in creating content in general to use on LinkedIn?

What challenges have you creating content for LinkedIn?

• No Time 43%
• Lack of a plan 29%
• No money 0%
• Lack of skills 29%

You can see how people vote, and who they are, and many of them could be a lead for your business. Encourage your poll respondents in the comments section.

With the post, you can include further information, so individuals can learn more about you and your business.

After the Poll, thank your responders and open a conversation, and if relevant/appropriate explain how you can help them solve their challenge/ problem.

Promote Testimonials and User-Generated content.

Testimonials and user-generated content (UGC) are a great way to establish credibility and trust for you (to help create leads).

Testimonials: Ask happy customers of yours for recommendations. Remember, your clients are busy, so help them by outlining the qualities, services, or goods you are searching for recommendations for.

Your testimonials can be used in a variety of content; for example, you might include them in an article on LinkedIn. For example, make your word testimonial into a graphic or video.

Senior decision-makers use LinkedIn to seek recommendations from trusted peers and verify the expertise of the professionals with whom they do business.

Source LinkedIn Sales Solutions

49% of social buyers researched vendors by looking at their LinkedIn profiles. Ensure your profile is accurate, information-rich, and service-oriented. Approach other members with a “warm” introduction.

Source LinkedIn Sales Solutions

Prospective customers like to view the most recent testimonials, like when they visit a restaurant or hotel. If the testimonials are too out of date, individuals could ask themselves why?

Keep those testimonials up to date as much as possible.

User-generated content campaigns: Make user-generated content (UGC) campaigns by asking your customers to share success stories or share their experience of what it was like being your customer.

Acknowledge: Clearly express thanks and appreciation for user-generated content and testimonials. This encourages your consumers to support and engage with you more.

Example of a LinkedIn testimonial from my account that describes the experience of working with me.

"Rosemary kept me informed throughout the entire development process regular updates, and promptly addressing any queries or concerns that arose. Her professalism and responsiveness made me feel confident and reassured that my project was in capable hands.

Constance Johnson, Executive Leadership Coach

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• Tailored One-on-One sessions
• Small group workshops for personalised guidance

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• Professional, done-with/for-you content
• That aligns with your brand’s unique value proposition

Soft Skills Training

• Soft skills training enhances communication, adaptability, and leadership, driving productivity and success.

• It enhances emotional intelligence, teamwork, and networking, opening doors to new opportunities.

Send me a DM or schedule a Zoom Call via my website

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Next week, I will discuss and consider frequent problems with using LinkedIn for content marketing

You can read my previous articles dealing with LinkedIn content marketing.

LinkedIn: A consideration about increasing your exposure on LinkedIn.

Creating LinkedIn Content That Grabs the attention of your target market.

Organize a LinkedIn Content Calendar plan that helps your business to grow.

Have you a content strategy for 4 weeks?

Expanding engagement in your LinkedIn network for your content?

Making You & and Your Brand Stand Out from the Crowd?

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