Creating Lasting Memories: Reflections from 18 Years in Golf and Hospitality

After nearly two decades of working in the golf and hospitality industry, I’ve learned one universal truth: it’s not just about delivering a service; it’s about creating memorable experiences that leave a lasting impact on people’s lives.

The Power of Experience

From managing operations at some of the most prestigious golf clubs in the world, to overseeing teams at Troon Golf and CADDIEMASTER Enterprises, one constant has remained: guests expect more than just an event—they expect an experience. Whether it’s hosting a high-profile tournament or managing a private club’s daily operations, my focus has always been on crafting moments that go beyond expectations.

In golf, it’s often about the perfect round, but it’s also about the connection players feel with the course, the camaraderie they share, and the level of service they receive. Creating these experiences requires attention to detail, a passion for service, and a commitment to excellence. It’s about ensuring that every touchpoint, from check-in to the 18th hole, feels effortless and special.

A People-First Approach

What truly drives memorable experiences, however, are the people behind the scenes. One of my most rewarding responsibilities has been developing and leading high-performing teams across multiple locations. Whether it’s training staff on hospitality best practices or empowering them to make decisions that enhance the guest experience, I’ve learned that an engaged, motivated team can transform a simple interaction into an unforgettable moment.

Teamwork is essential in the hospitality industry, and creating a positive work culture where staff feel valued is key to delivering top-tier service. When employees are empowered and feel a sense of ownership over their roles, it’s reflected in the experiences they create for guests.

More Than Just Service

In both the golf and hospitality worlds, people come for the event, the game, or the getaway—but they return because of the experience. The moments when a guest feels recognized, cared for, and valued are the ones that keep them coming back year after year. It’s these connections, and the memories that are built around them, that make this industry so fulfilling.

The ability to impact someone’s experience positively is why I’m passionate about this work. Every interaction is an opportunity to create a lasting impression, and every day is a chance to make someone’s visit unforgettable.

Looking Ahead

As I look to the future, I’m excited to bring this philosophy of creating memorable experiences to new environments, perhaps even outside of the golf industry. While the settings may change, the principles remain the same: deliver with passion, lead with purpose, and always strive to exceed expectations.

If we focus on the people we serve and the teams we lead, we’ll continue creating moments that last well beyond the time spent at a resort or a course. And ultimately, that’s what makes this journey so rewarding.