CREATING LASTING CHANGE ON AND OFF THE FIELD

The sports industry's pursuit of sustainability has transformed from a mere aspiration into a powerful force driving positive change. Week after week, we witness remarkable initiatives and collaborations that showcase a collective commitment to address environmental challenges and promote social progress.?

While there is still work to be done, the shared dedication of partners, sports properties, federations, and athletes can propel us forward at an unprecedented pace. By leveraging their platforms and influence, these stakeholders are shaping a more sustainable future and inspiring individuals and communities worldwide. Through unity and a relentless pursuit of innovation, the sports industry is poised to create a transformative impact on both people and the planet.

ENVISION RACING AND CARTOON NETWORK JOIN FORCES TO HELP KIDS BECOME CLIMATE CHAMPIONS

Envision Racing Formula E has joined forces with Cartoon Network EMEA to tackle the global issue of electronic waste. By leveraging joint marketing campaigns, promotions, and gamification, they aim to create awareness among children and youth about the alarming rise in electronic waste production. It is estimated that electronic waste could reach 75 million tons by 2030, including many commonly used items such as mobile phones, laptops, and batteries. This partnership is a compelling example of how to engage younger generations in critical environmental issues.?

By leveraging the popularity and influence of Cartoon Network EMEA, the collaboration seeks to empower and inspire children and young people to take action in the Race Against Climate Change, using sports to change the trajectory for the future.?

STEPHEN CURRY NAMED WINNER OF NBA'S 2023 KAREEM ABDUL-JABBAR SOCIAL JUSTICE CHAMPION AWARD

The National Basketball Association (NBA) announced that Golden State Warriors guard Stephen Curry has been honored as the 2023 Kareem Abdul-Jabbar Social Justice Champion. Curry was chosen as the recipient among five finalists for his unwavering commitment to promoting social justice and carrying forward the life mission of Kareem Abdul-Jabbar. This prestigious recognition celebrates Curry's efforts in engaging, empowering, and advocating for equality among individuals and groups who have faced historical marginalization or systemic disadvantages.

The award emphasizes how athletes have the platform and influence to drive meaningful change and inspire others to join the fight for justice and sustainability. Their active involvement can create a more equitable and sustainable future for all.

PEPSICO ‘EVOLVE’ CHAMPIONS LEAGUE PARTNERSHIP TO FOCUS ON SUSTAINABILITY

Mark Kirkham , Senior Vice President and Chief Marketing Officer of 百事 Global Beverages, sees the collaboration between PepsiCo and UEFA to implement sustainability initiatives at the 2023 Champions League finals as a "natural evolution" for their partnership. During both the men's and women's Champions League finals, PepsiCo brands will introduce various sustainable practices. With PepsiCo and UEFA embracing sustainable measures in their brand and corporate strategies, Kirkham believes that these activations seamlessly align with their shared goals.

The initiatives represent an ongoing commitment of both partners toward driving sustainability and making a positive impact.

DELTA SPONSORS MICHELLE WIE WEST, ROSE ZHANG IN BOOST TO WOMEN’S ATHLETICS PARTNERSHIPS

Delta Air Lines has announced new partnerships in professional and amateur golf, reaffirming its support for women's athletics. These partnerships will exclusively focus on women athletes as Delta strives to create a well-rounded and gender-balanced portfolio of partners, aligning with its broader commitments to diversity, equity, and inclusion. According to Emmakate Young , the Managing Director of Brand Marketing and Sponsorships, these world-class athletes are an extension of Delta's core values. Including these athletes elevates Delta's presence within the golfing community. Delta aims to advance its shared objectives of driving engagement, equity, and participation in women's sports through these partnerships.?

These new alliances serve as a testament to Delta's commitment to promoting women's athletics and amplifying the voices of women athletes, an essential step for the sports industry to continue moving toward gender equity.?

IN FIGHT AGAINST DISCRIMINATION, AS ROMA PILOTS “OUTRAGED” PROJECT

AS Roma is leading UEFA 's Football Sustainability Strategy 2030 and spearheading the "Outraged" educational project. This initiative includes a series of documentaries published on UEFA.tv that aim to raise awareness about different forms of discrimination in football, including sexism, homophobia, racism, and the experiences of refugee players. In addition, renowned players and coaches share their personal stories and perspectives on eradicating discrimination in sports.?

The project also provides materials and support to start conversations with young players, parents, coaches, and team staff, promoting a common understanding of discrimination and its prevention. AS Roma's sustainability strategy aims to use sport as a platform to inspire equality, diversity, inclusion, and fair play for the next generation.

A FIRST FOR JAGUAR TCS RACING AS TEAM RUNS RE-REFINED TRANSMISSION FLUID IN MONACO

Jaguar TCS Racing , in partnership with Castrol , took a significant step towards sustainability at the Monaco E-Prix. They became the first team in the ABB FIA Formula E World Championship to utilize re-refined Castrol ON EV Transmission Fluid in their cars. This move exemplifies circularity in action on the race track and aligns with the company's wider ambition to adopt circular economy principles and reduce the use of virgin materials. Rossella Cardone , Director and Head of the Sustainability Office at JLR, emphasized their commitment to achieving carbon net zero by 2039 and embedding sustainability into JLR's values.?

The collaborative efforts of Jaguar TCS Racing and Castrol, such as the use of re-refined transmission fluid, demonstrate their commitment to driving progress in the racing industry toward a more sustainable future.

INDIVIDUAL AND COLLECTIVE RESPONSIBILITY

The sports industry has the unique opportunity to create positive social and environmental impacts while pursuing success.?

By embracing responsible practices, fostering inclusivity, and addressing pressing issues such as plastic waste and discrimination, sports organizations can transition towards a model that advances both social and business interests. Collaboration among stakeholders is essential in driving meaningful change and amplifying the industry's influence.

ABOUT 17 SPORT

17 Sport is the world’s first sports impact company operating at the intersection of sports, business, and purpose. We provide strategy, partnership, and implementation services to transformational leaders in sports and business committed to forging a better tomorrow for people and the planet.

If you would like more information or are ready to start activating your purpose through sports, please contact: [email protected].