Creating Landing Pages with Pardot: No HTML Needed

One of the great things about Pardot is how it empowers you to create effective landing pages without needing to know web coding. Here's your step-by-step guide:

Step 1: Understanding Landing Page Purpose

Before you begin building, define the goal of your landing page:

Lead Capture: Collect visitor information through a form.

Content Download: Offer valuable resources in exchange for an email address.

Webinar/Event Registration: Promote and gather sign-ups.

Product Demo: Generate interest and capture contact details.

Step 2: Start With a Pardot Template

Pardot offers a library of pre-designed landing page templates to streamline your creation process.

Find Templates: Go to "Marketing" → "Landing Pages" → "Add Landing Page"

Browse & Choose: Explore templates and select one that aligns with your campaign goal.

Step 3: Customize with the Drag-and-Drop Editor

Pardot's editor uses a drag-and-drop interface for simple, intuitive customization:

Add Content: Drag elements like text blocks, images, videos, and form areas onto your layout.

Edit Text: Write compelling headings, descriptions, and calls to action directly within the editor.

Stylize: Adjust colors, fonts, and spacing to match your brand aesthetics.

Step 4: Your Form: The Heart of Your Landing Page

Existing Forms: If you've previously created a Pardot form, select it from the dropdown.

New Form: Build a form right within the editor if you don't have one ready.

Keep it Focused: Ask only for the essential information to avoid overwhelming visitors.

Step 5: Finishing Touches

• SEO Settings: Include a meta description and keywords to help search engines understand your page.
• Thank You Content: Decide what happens after form submission – display a message or redirect to another page
• Vanity URL (Optional): Create a custom, easy-to-remember URL for your landing page.

Step 6: Test and Preview

• Thorough Testing: View your landing page on different browsers and devices to ensure it displays correctly.
• Submit Test Form: Test your form submission to make sure data flows into Pardot.

Step 7: Publish and Promote

Once satisfied, hit "Publish".? Now, get your landing page seen:

• Share on Social Media: Include the link in relevant social posts.
• Email Campaigns: Use Pardot emails to drive traffic to your page.
• Paid Ads: Consider targeted ads to reach new audiences.

Bonus Tip:? Track your landing page performance in Pardot's reports, and iterate on your design based on your results.