Creating Judgement-Free Spaces for Transformation: A Conversation with Amy Jordan

In a recent episode of The Amanda Kaufman Show, I had the absolute pleasure of interviewing Amy Jordan, a powerhouse in both the fitness and entrepreneurial worlds.

Amy’s journey is not only inspiring but a refreshing reminder that success isn’t just about external achievements—it’s about alignment and thriving in your own skin.

Amy’s story began in corporate America, where she worked as an entertainment marketing executive, eventually becoming Senior Vice President at Marvel—a dream job for many. Yet, despite loving the work and the people, Amy realized that her purpose wasn’t being fulfilled.

Instead of selling stories, she wanted to give something back to the world. That’s when she turned to Pilates and never looked back.

Her goal? Helping people feel amazing in their own skin. “As many people as possible,” she said, “I want them to thrive in their own skin. That’s why I do what I do.”

This driving vision is what makes Amy’s approach to coaching stand out. She’s not about quick fixes or aesthetics; her focus is on the internal transformation that movement can bring.

What’s more, her emphasis on creating a welcoming, judgment-free space for her clients is a refreshing departure from the typical fitness industry narrative.

Creating Space for Transformation

One of the key things that resonated with me during our chat was Amy’s philosophy on holding space for her clients. Whether you’re an Olympian or someone who hasn’t worked out since before the pandemic, Amy’s approach is about meeting you where you are.

She explained how important it is to create an open and inviting space where people feel seen and supported, regardless of their starting point.

Amy’s grace in how she connects with people, even in her DMs, is something that caught my attention personally. “I’m going to invite you to move with me,” she said, “but it’s absolutely up to you.”

There’s no judgment or pressure—just an open invitation to start a journey of transformation.

The Power of Alignment

What struck me most was Amy’s journey toward alignment, both in her business and personal life. She talked about the moment she realized her corporate career, while exciting, wasn’t feeding her soul.

That’s when she pivoted to Pilates, and her story is a testament to the power of following your true calling.

We often get caught up in external measures of success—revenue, growth, prestige—but Amy’s message is a reminder that true success comes from aligning with what truly matters to us. In my work as a business coach, I see so many people struggling with shame around where they are in their journey, whether it's their fitness, business, or life in general.

But the real magic happens when you get clear about what matters to you, and you pursue it without fear of judgment.

Amy is a master of movement, but more than that, she’s a master of creating confidence.

Through her classes, she helps people feel stronger, not just physically, but emotionally, as they reconnect with their bodies. It’s about how you feel in your skin, not how you look.

Coaching That Transforms

As a coach, Amy Jordan embodies the values I believe all great coaches should strive for.

She’s authentic, supportive, and clear about her purpose. For her, it’s not about chasing followers or money—it’s about helping people thrive. And when you work with her, that energy is contagious.

She’s also a big believer in coaching herself. Even though she runs a business with 12 Pilates studios and holds multiple patents, Amy didn’t hesitate to share how transformative it’s been for her to work with a coach in her own entrepreneurial journey.

Her message?

It’s never too late to invest in yourself and your growth.

For all the coaches out there reading this: know that your work matters. Whether you’re working with beginners or seasoned professionals, you have the power to help people create real change in their lives.

Amy’s story is proof of that.

Join Amy on Her Journey

If you’d like to connect with Amy and experience her unique approach to movement, you can find her on Instagram and TikTok at @AmyJordanOfficial or @WundabarPilates.

She even offers a free live workout every week, followed by a Q&A session where you can get direct feedback on your form and progress.

Amy is an example of what happens when you align your business with your passion.

Her commitment to helping people feel amazing inside and out is what makes her such a standout in the coaching world.

Closing Thoughts

If there’s one takeaway from my conversation with Amy, it’s this: Alignment isn’t just a buzzword. It’s the key to thriving, whether you’re in business, fitness, or life.

By staying true to your values and purpose, you can create lasting impact and success that goes beyond the surface.

Looking for more inspiration and actionable insights?

??? Podcast: Dive deep into success strategies with The Amanda Kaufman Show Listen here

?? YouTube: Watch our latest episodes and coaching tips on our channel Subscribe here

?? Blog: Read our latest blog posts for more expert advice and insights Check it out

?? Instagram: Follow Amanda for daily motivation and behind-the-scenes content Follow here

Be sure to follow along for even more content to help you grow, thrive, and succeed!