Creating an Irresistible Offer: A Step-by-Step Guide for Entrepreneurs on LinkedIn

We hope you enjoy these Growth Notes from the latest episode of Social Media for B2B Growth Podcast . Host: Michelle J Raymond and Guest: Angela Tsai . The fully accessible podcast is available - an audio podcast with an edited transcript and video with subtitles. Reach out and connect.

Irresistible Offers To Grow Your Business - The Power of Positioning

As an entrepreneur or consultant, it's easy to get lost in selling your expertise instead of focusing on the outcomes your clients want. In this article, Angela Tsai, co-founder of Grow Your Brand With Impact , will guide you through the art and science of creating an irresistible offer on LinkedIn.

Drawing on her personal experience of struggling to package and sell her expertise, Angela will share her journey of discovering the importance of listening to clients and creating a clear roadmap with specific outcomes. With her help, you'll learn how to identify your client's pain points, sell to their immediate needs, and position your offer to stand out in a crowded market.

When it comes to launch. My view, firstly, the word launch is a misconception. Angela Tsai

The Importance of Listening to Your Clients

Understanding the customer perspective is fundamental to the success of an offer. Entrepreneurs and consultants should actively seek feedback from their clients to ensure their product or service is aligned with the client’s desired outcomes.

Listening to clients enables businesses to discover gaps in their offerings and uncover new opportunities for growth. During her conversation with Michelle J Raymond, Angela Tsai emphasised the importance of deeply understanding client needs and desires by engaging in active listening.

Service providers should aim to comprehend the specific outcomes their clients are seeking and adjust their offers accordingly. By integrating client feedback, entrepreneurs can tailor their products or service to more effectively meet their target audience's particular needs and preferences.

This customer-centric approach facilitates stronger relationships with clientele and bolsters the overall appeal of the offer.

The Four-Step Process

In the development of a compelling offer, entrepreneurs and consultants should consider following a four-step process. The process includes initial clarity, hypothesis, validation, and refine & scale and launch phases. This method aims to tackle common pitfalls during the creation of an offer and ensure its success in the marketplace. Entrepreneurs can structure their approach effectively, strategically and systematically by clearly understanding the target market's problem and the solution offered.

Her four-step process allows entrepreneurs to refine and validate their ideas before launching. The process aims to minimise the risk of creating an offer that does not resonate with potential customers.

Tsai emphasises that spending time upfront on strategising and building a clear roadmap is essential to developing a successful offer. Additionally, this process encourages entrepreneurs to embrace a customer-centric mindset, leading them to create solutions that cater to their target audience's specific needs and desires.

Selling Value, Not Expertise

One of the challenges entrepreneurs and consultants face is separating their expertise from the value they provide. By recognising that customers prioritise the benefits and outcomes derived from a product or service over the expertise of the provider, businesses can create offers that resonate more profoundly with potential clients.

In the conversation with Michelle J Raymond, Angela Tsai emphasises the importance of focusing on clients' desired outcomes rather than selling the entrepreneur's skills or qualifications. Tsai suggests adopting a client-centric approach to ensure a connection is made with the target audience on an emotional level. By framing the offer around the benefits it brings to clients rather than the service provider's expertise, entrepreneurs can better position their offer in the market and increase its appeal.

Click on the image below to download your free guide "4 Brutally Honest Reasons Your Offer Still Isn’t Flying Off Shelves…And How To Fix It FAST

Soft Launch vs. Big Bang

The concept of a soft launch offers entrepreneurs and consultants a valuable means to test their product or service in the market with minimal investment of time and financial resources. Instead of allocating extensive resources and effort to large-scale promotional campaigns, businesses can focus on a smaller, targeted audience to validate and refine their offer.

This approach allows for a more agile response to feedback and the potential to pivot ideas if necessary. Angela suggests that entrepreneurs should leverage existing connections, such as friends, family, and colleagues, during a soft launch to test their offer.

"It's not just about learning how to package all of that in a way that's going to sell, but also packaging in a way that's going to be sustainable." Angela Tsai

By using a smaller sample of potential customers, entrepreneurs can gather valuable feedback to fine-tune the offer before committing to a full-scale launch. This iterative approach enables entrepreneurs to remain flexible and adapt to their target audience's specific needs and expectations, ultimately leading to a more tailored and successful offer.

First, it is essential that we pay attention to our clients and understand their needs. By actively listening to and addressing their concerns, we can create a proposal that aligns with their interests. Then, we must create a clear roadmap that outlines the steps needed to achieve the desired outcome.

This roadmap acts as a guiding light and helps our clients understand our service's value. Finally, selling outcomes rather than just the service itself is important. By focusing on the benefits and results, we can show our clients the impact our service will have on their business.

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Cheers to Growth!

Michelle

Michelle J Raymond is an international LinkedIn Company Pages expert, LinkedIn B2B Strategist, Corporate Trainer, podcast host and two times author, teaching marketing teams and agencies to sell more on LinkedIn.

Her mission is to do “Good Business with Good People.”

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