Creating Internal Comms: Malt's words of wisdom

Today, let's dive into the magical world where creativity meets internal communications, and explore why a dash of wit and a dollop of creative flair can transform your message from bland to grand.

?? Shit in, Shit Out – The Golden Rule of Briefing:

In the enchanting realm of filmmaking, animation, editing, and podcast production, we live by a simple mantra: "Shit in, shit out." Crafting a compelling message starts with a killer brief. Know what you want to say and why you're saying it. If you hand us a lackluster brief and disappear, don't be surprised if the magic isn't there when you return. Briefs are the lifeblood of creativity; nurture them, and they'll blossom into something extraordinary.

? The Power of Seeking Help:

Never underestimate the might of asking for help in crafting that perfect brief. Creative partners, whether agency or freelancer, are like wizards eager to cast spells of brilliance. If you're in a creative conundrum, don't be shy – seek guidance. A collaborative effort in shaping the brief ensures everyone is on the same page. It's a win-win; your life becomes smoother, and we get to showcase our magic without hiccups.

???? Small Messages, Big Impact:

In a world where branded pens and circus performers vie for attention, remember that sometimes less is more. A thoughtfully designed text post can be the David to your Goliath of promotional items. Engagement doesn't always need grand gestures; sometimes, a simple message, clear and concise, can resonate the loudest.

??Content First, Smoke and Mirrors Second:

Amidst the allure of smoke and mirrors, keep your eyes on the prize – content. Run through the checklist: Is it easy to follow? Can a newbie grasp it instantly? Does it carry a call to action? And most importantly, would you proudly show it to a loved one? If it ticks these boxes, you're on the right track.

????????Let the People Generate the Hype:

As you embark on your creative journey, don't shy away from letting the people involved add a sprinkle of excitement. Team members sharing behind-the-scenes glimpses generate buzz. Everyone has a following, and their posts can be the magical boost your campaign needs. Of course, keep it sensitive-free, and watch the interest and engagement skyrocket.

In conclusion, my fellow communicators, let's embrace the magic of creativity in internal comms. Remember, creativity is not a luxury; it's a necessity. So, craft those messages with care, seek help when needed, and let your content shine. Your audience will thank you, and your organization will reap the rewards.

May your briefs be brilliant and your messages enchanting!

Cheers,

Paddy O'Sullivan

Content Specialist at Malt Films