Creating insights that answer your business questions

These days, not a day goes by without mention of Generative AI and Large Language Models.

While the adoption and improvements to these models will only accelerate in the months and years to come, there remains a central conundrum to unstructured data. It is fundamentally difficult to develop actionable insights from unstructured data.?

Sentiment algorithms, wordclouds, self-service dashboards and manually scrolling through lots of verbatims are useful, but not enough.? And while generative AI can understand human speech and imagery, it is not (yet) able to create insights that answer business questions on their own.?

This is where a specialist toolkit – like strat7.ai – comes in. We tailor our unstructured data analysis on a project-by-project basis, with a sharp focus on our client’s business questions. This approach allows us to turn ‘interesting’ insights into clear strategic recommendations to guide decision-making.?

strat7.ai has helped answer a range of interesting business questions from our clients since the start of the year. These have solely used unstructured data (social media, open-ended forum comments, reviews and imagery) to answer:?

• Context Setting: What are the largest pain points for consumers in the US Heartburn market? What language do they use to describe this???
• Tactical Product Descriptions: How should we adjust our product descriptions on Amazon to reflect the precise language that resonates with consumers???
• Audience Reaction: How have audience preferences to our TV commercials shifted over the last few years? How can we deliver more impactful commercials to get more people watching our shows??
• Employee Feedback: What can we learn from online employee reviews to improve retention, recruitment and talent development in our company??
• Brand Health: How do consumers talk about our luxury goods in markets which are hard to reach? Where should we invest our media spend to increase market share, to increase appeal to Gen Z consumers????

To find out more, get in touch or watch our recent webinar on this topic on-demand here.???