Creating Hyper-relevant Customer Journeys

Did you know that relevant video ads get 3x more attention than your average video ad?

Imagine what it would do for your business if your prospects spent triple the amount of time watching your videos.

• They would trust you more
• Your lead quality would be higher
• And your average sales cycle would be shorter

The more relevant your ads are, the more successful you’ll be at commanding your prospects attention and converting that attention into action.

So how do you do that?

It starts with understanding your audience’s intent and then creating a customer journey that’s hyper-relevant to them.

If you have multiple customer personas, then you’ll need multiple customer journey’s because a “one-size fit’s all” approach doesn’t work in the attention economy.

Lets use the US Navy's recent ad campaign as an example:

We’ve all seen recruiting advertisements for the US Marines, Army, and Navy, but how often do you see their ads outside of television?

Not very often, right?

Historically, these military branches have spent up to 70% of their marketing budget on television commercials…

…but that’s all about to change.

After years of sticking to traditional advertising channels, the Navy tested a new video campaign on YouTube…

…and the results were “blockbuster.”

The ad campaign did so well that the Navy is going to spend 70% of their advertising budget online instead of on television!

It’s a big win for the Navy, but what lessons can YOU learn from their success?

Similar to how every great military mission starts with the end goal in mind, at WireBuzz, we always start with strategy… and that’s exactly what the Navy did.

They defined their target audience, identified where they hung out online, and created hyper-relevant ads that commanded attention and increased engagement

Learn more about their strategy here.