Creating a High-Converting Blog Post for SEO
By Isabella Howson, Senior SEO Account Manager

Creating a High-Converting Blog Post for SEO

In today’s competitive landscape, attracting the right traffic to your website is only the first step in generating revenue. To convert visits into customers, your site needs to engage your audience too, keeping them on page and wanting to read more.

In this article we cover some best practices for creating blog posts and small steps you can take to ensure they’re generating results for your business.

How Should I Structure My Blog Post Content?

When it comes to creating a good blog page content is king in capturing your audience’s interest. If the content isn’t fulfilling their needs, then they’re unlikely to stay on page, no matter how good the design is.

Start with a Clear, Engaging Title.

Your blog title is your first impression, so it’s important to make this count. Not only should you make it clear and engaging, but it also needs to draw the reader in to want to read more. Here are some title suggestions which seem to work well... read more...

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