Creating global connections ?? Comtec CatchUp
After 2020, understandably, many of us are craving connections. Whether that’s a sunny BBQ with friends, planning a staycation or shopping local to support brands we feel an affinity with.
But how can you build connections in languages you don’t speak or countries you don’t know? Localisation unlocks the heart, humour and habits of a market; it adapts your message so that the intent remains intact, whilst connecting with a new audience.
This month's newsletter shares how you can prepare creative campaigns for translation and localisation. It also looks at the future of globalisation and the importance of cultural nuance when designing customer experiences.
– Elliott and the Comtec team
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Webinar: Create, Formulate, Translate – Getting Ready for Translation (36-min watch)
Want to share your marketing campaign with a global audience? Your team has worked hard to create great marketing content. The last thing you want is for the message and intent to be lost in translation. Watch our webinar - Create, Formulate, Translate - about best practice for marketing translations, from straplines to brochures and social media.
How globalisation will look after COVID-19 via Thrive Global (7-min read)
When the pandemic is over, will we see less globalisation, the same, or more? Entrepreneur Laurel Delaney asked a group of experts from different backgrounds what they predict will happen in the coming months and years. One thing they all agreed on is that global comms around the world will continue to grow.
Delivering amazing customer experience internationally via The Drum (5-min read)
Great customer experience on a global scale means not only understanding differences in behaviour, but linguistic differences too. This is true for the entire customer journey, from initial advertising message, throughout the website journey and for the duration of the customer lifecycle. Read more about getting this right and the research supporting it here.
Chinese DTC brands going global: interview with Justin Moon of POP MART via Forbes (5-min read)
In this interesting interview, Justin Moon, VP of POP MART, shares his tips and experience of successfully expanding a Chinese brand into the global market. "What many companies overlook when doing business overseas is localisation. We think the localisation of a brand should include localisation of management methods, manpower, and products."
Worldy Words
Fisselig (German)
"Fisselig" refers to being flustered to the point of incompetence, due to being nagged or watched by someone important.
Hope you enjoyed our monthly content choices! Let me know in the comments below.
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