Creating Flexible Global Brands - read our latest article
Creating and growing powerful global brands, particularly where local flexibility is crucial, can be a complex process. Read our latest article (link below), published this month in the Journal of Brand Strategy, to find out more about potential approaches and considerations, as well as some insights from our recent work with a global not-for-profit organisation.
https://assets.baileygp.com/email/bailey/global/bailey_creating_global_brands.pdf?