Creating An Effective Social Media Strategy
Lisa Simons
Marketing Manager who drives engagement and conversion through stop-and-take-notice copy and content.
Social media is a popular way to increase your brand awareness for both new and existing customers. It also provides a platform for consumers to become buyers because they get to know you and your brand.?Here are some questions to consider when planning your social media strategy.
Who is your ideal client?????????????????????????????????????????????????????????????????????
First, figure out your ideal buyer persona, which may or may not be your current social media audience. Once you have developed the picture of your ideal clients, your social media presence can go after those consumers.
What’s your message????????????????????????????????????????????????????????????????????????
Shine a spotlight on the message that will appeal to your ideal buyer. Doing some research into what peaks their interest is vital. If you have done social media in the past, you may see what generates interest and what does not. Looking at analytics can help you assess if consumers are interacting with your page and clicking on ads or links and what content is driving engagement.
When are your clients online????????????????????????????????????????????????????????????????
Analytics will tell you the best time to reach your audience.?For example, look at what day(s) of the week, time of day they are engaging with you and then making comments, and clicking through to your website can serve as a guide of when to post.
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Where’s your audience??????????????????????????????????????????????????????????????????????
Where refers to not only geographic location, but where ideal clients spend time on social media. Each platform appeals to different demographics and can be used for different purposes. For example, if you are selling flowers,?Instagram being highly visual can showcase that product better than Twitter.?
Why your social media page????????????????????????????????????????????
Clients need to know what makes you stand out. Why should they choose your social media page over a competitor’s? What are your company's goals and objectives and how can you weave them into your content in an enticing way??
How can you tie it all together?????????????????????????????????????????????????????????????????
This key element is your Social Media Plan. You weave all of the elements mentioned together into a cohesive step-by-step strategy. Your plan will need to be continually monitored for its effectiveness by looking at the metrics. The analytics will tell you where you need to pivot to achieve your social media campaign goals.