Creating an effective B2B data-driven marketing campaign

Make your prospects notice you!

Creating an effective data driven B2B marketing campaign

Getting attention from your prospects can sometimes feel like trying to get served at a busy bar; the barman (prospect) knows you want to ask him something, but he can't serve you because of the dozens of others (competitors) all jostling at the bar and trying to catch his eye.

In the real world, you’ll eventually get served and order a drink – but in business you can’t afford to just wait your turn. Your marketing must be much more focused and get the right message in front of the right person, at the right time.

Using data has certainly helped marketing become more focused, to the extent that businesses now have more data than they've ever had before! Data-driven marketing campaigns have more potential for success, that’s a given. The challenge now is that marketers must make best use of the huge amount of data they have access to, to truly personalise their marketing campaigns.

This challenge is a classic ‘easier said than done’ scenario, and in our latest eBook: "How to create an effective data driven marketing campaign", we take a step by step approach to the process of getting the most out of your data and how to ensure any data being collected is of the right quality and in line with the latest regulations.

The guide will take you through the steps of:

• Creating a data mindset in your company
• How to make sense of the data you currently have
• How to get the right data for your business or campaign
• The importance of understanding how data is collected
• How to make this data work for your business or campaign

To download your copy of the eGuide, please click here, and make sure that you’re doing everything possible to make your campaigns as effective as possible.