Creating a Distribution Channel Where One Doesn’t Exist

This is another of those topics I don't see addressed much when reading about tech industry strategies and tactics. That's because it's very, very HARD. So hard that most people wouldn't even think of trying it, or think of it at all as a potential option. That may indeed be the most sane approach!

But nothing ventured, nothing gained often applies to software or hardware sales and marketing activities. Simply "follow the crowd" and you'll often be rewarded with only pedestrian results. Once you have a crowded marketing technique, product type, or channel, winning is usually harder. Not impossible, for sure. You can overcome quite a lot in the tech business with excellent execution or a well-made product.

But I have found that in the dynamic, ever-changing tech business, taking some well-thought-out risks can bring high rewards.

The full article details some "high risk, high reward" ideas of this nature in the area of channel distribution. And they aren't all that "high-risk". The only thing you'd be risking is time, which of course is a precious commodity in tech, especially in the startup arena.

If you find this interesting at all, please take a gander at the full article on creating a distribution channel from scratch. It's an easy read and might provoke some useful discussion.

#distribution #techcompany