Creating Curiosity & Conversations with Your Content

Welcome to the latest edition of "The Agent Rise Newsletter." In this issue, we're excited to bring you valuable insights from the renowned real estate agent and social media expert, Sue "Pinky" Benson. Recently, Sue joined the Agent Rise Summit to discuss how real estate agents can effectively leverage social media to boost their business.

Social media has become an indispensable tool for real estate agents, but creating content that truly engages your audience can be challenging. At the Agent Rise Summit, Sue "Pinky" Benson shared her expertise on crafting content that sparks curiosity and drives conversations.

Sue emphasized that social media should be a place to create curiosity and start conversations, not just a platform for posting generic listings. She shared her proven strategies for overcoming the fear of being on camera and offered practical tips on time-blocking for content creation.

Key Takeaways:

1. Be Intentional with Your Content: Sue advises agents to avoid posting uninspiring graphics and instead focus on creating content that makes people curious. This approach can lead to meaningful conversations and, ultimately, more business.
2. Overcome Fear and Insecurities: Many agents hesitate to create videos due to fear of judgment. Sue encourages agents to accept that not everyone will like them and to focus on providing value to their audience.
3. Time-Block for Content Creation: Balancing real estate work with content creation can be tough. Sue recommends time-blocking and using multipurposing strategies to maximize your efforts. For example, use listing appointments to create multiple pieces of content, from walkthrough videos to live streams.
4. Consistency is Crucial: Consistent posting is key to building a strong online presence. Sue's success story illustrates how ongoing social media efforts can lead to significant business opportunities.

Practical Tip:

Set a daily reminder on your phone asking, "What video did I record today?" This habit will help you regularly produce content and build a bank of videos ready to post.

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