Creating Content That Truly Resonates: A Conversation with Rachel Hernandez

Real Talk About Reaching YOUR People (And Why Google Loves It, Too!)

Hey ladies,

So, you're running your own business – hustling, dreaming big, and probably juggling a million things at once. I get it. As the host of the "Empower Her Business Accelerator" podcast (new name, who dis?), I talk to amazing women like you every day. And you know what comes up a lot?

Figuring out how to get your message heard.

I recently chatted with Rachel Hernandez , a marketing whiz from Next Net Media, and we dug deep into this whole audience engagement and SEO thing. Here's the scoop, served up with a side of real talk:

Know Your Tribe

This sounds basic, but hear me out. It's not just about knowing your ideal customer's age or location. It's about really understanding what makes them tick. What are their biggest struggles? What do they secretly dream of? When you speak directly to those things, it's like magic. Your content isn't just noise anymore; it's a lifeline, a solution, a spark of inspiration.

And guess what? People can smell a phony a mile away. So be real. Be you. That's what builds trust and keeps them coming back for more.

SEO: Your Secret Weapon (No Tech Degree Required)

Okay, SEO can sound like a whole lot of jargon, but it's really just about making sure your awesome content actually gets seen by the right people. Rachel broke it down like this:

• Create stuff that matters: Focus on topics your audience actually cares about. Be helpful, be interesting, be the bright spot in their day.
• Sprinkle in the SEO magic: There are tricks to this, but the basics are using keywords your audience searches for, making sure your website is easy to navigate, and getting other reputable sites to link to yours. It's like leaving a trail of breadcrumbs for Google to find you.
• Give your content new life: Don't be afraid to rework old blog posts or social media content. Update it with new info, a fresh angle, or even turn it into a video or podcast episode. Get more bang for your buck!

Freelancers: Your Dream Team (If You Find the Right Ones)

Let's face it, we can't be experts at everything. Sometimes you need to bring in the pros. Freelancers can be a game-changer, but here's the key: Find ones who truly understand your brand's voice and values. When they "get" you, the content they create will sing.

AI is Cool, But...

Yeah, AI is pretty mind-blowing these days. But when it comes to creating content that truly connects, it falls short. It can't capture that human spark, that genuine empathy, that little bit of soul that makes your brand special. So while AI might be a handy tool, don't let it replace your unique voice.

Let's Keep This Conversation Going

I'm so grateful to Rachel for spilling the tea on all things marketing. You can check out her work and connect with Rachel [email protected], NextNetMedia.com.

Remember, building a loyal audience takes time and effort, but it's so worth it. Keep showing up, keep sharing your passion, and keep being the amazing business owner you are!

Until next time,

Philippa Channer