Creating content that resonates

In today's digital landscape, relevance is paramount. Tailored content doesn't just capture attention—it drives engagement and delivers measurable results.

This month, we spotlight the strategic advantages of personalization across sectors. Through case studies, you'll see its transformative effect—from enhancing ad effectiveness with Gen Z to driving healthcare research and optimizing global launch messaging.

Additionally, don't miss our upcoming webinar on the 15th of November, where our expert panel will share how they create thought leadership that resonates on a personal level. This is a unique opportunity to gain insights and tools that can set your content strategies apart.

Personalizing thought leadership: Content that resonates

In today's saturated digital world, there's a growing need for messages that speak directly to individual concerns, challenges, and aspirations. Join us for an insightful webinar that will explore how to move beyond generic content and deliver thought leadership that resonates at a more intimate level with your target audience. Don't miss this opportunity to equip yourself with the tools and techniques you need to stand out in a crowded marketplace and truly connect with your audience.

Wednesday 15 November 10AM ET | 3PM GMT

Register for the Webinar

Capturing Gen Z: Transforming advertising effectiveness

Phronesis Partners' On-Demand Research Support team recently helped transform a global media streaming tech platform's research capabilities by establishing a scalable model to assess ad effectiveness among Gen Z viewers across 14 countries for its global clients. Learn how our client generated revenue growth opportunities and tripled project deliveries in just six months. Read the case study...

A catalyst for healthcare transformation?

In the constantly evolving healthcare landscape, primary research plays a pivotal role in Health Economics and Outcomes Research (HEOR). HEOR combines economics, epidemiology, and patient-reported outcomes to enrich patient care. Learn how Phronesis supports HEOR with tailored primary research, delivering real-world insights and comprehensive end-to-end solutions. Read the white paper...

Optimizing marcom messages for a global product launch

We recently helped a Global 500 enterprise solutions provider with their new product launch by testing their marketing messaging among their target audience of developers. Using A/B testing and audience surveys to discover?what developers look for when selecting solutions, we were able to provide valuable insights into which message components would resonate best. Read the case study...