Creating Content that Cuts Through

"The leverage and influence social media gives citizens are rapidly spreading into the business world."??Simon Mainwaring

Your influence determines your income.

You know you have the IP, the expertise, the drive to succeed. Yet the thought of communicating this is daunting and seems too overwhelming. You question how to effectively convey your message, the best method to do so, what it would mean if you get it wrong…?And suddenly the pressure feels enormous.

You want to create an impact, but don’t know how.

The statistics speak for themselves. A 2021 survey conducted by the Content Marketing Institute, found that 77% of the most successful business to business marketers have a “sophisticated/mature” content strategy.

Strategy reduces stress.

Deliver your message to the right audience at the right time, with a well-planned content strategy.

This critical piece of your business strategy clearly defines:

• Your goal
• Your target audience
• How you will promote and leverage your content; and
• The metrics that will be used to measure what works

The final component that follows your content strategy is leveraging your content. This involves determining where your content is reaching your audience the most – and how to maximise the results.

A content strategy requires some in-depth, strategic thinking to ensure that all resources are being used effectively to create the most impact.

Great content amplifies great results.

Are you ready to start creating content that cuts through? Click here .

Rachel x