Creating Content That Converts: The Step-by-Step Guide

All content is not created equal.

Some content marketing will go viral, generating tons of hot traffic to your blog, while other content will be lost in the archives. If you want more of the first kind, you’ve got to put your readers first.

By now, you probably know that one of the ways to fail in business is to ignore the target audience’s needs and desires. If you create content marketing without a smart and documented strategy, your content will not convert.

According to Content Marketing Institute, “Business-to-business (B2B) marketers who have a documented strategy are more effective and less challenged with every aspect of content marketing.”

The first wave of content marketing was simple: bloggers, content writers, and marketers targeted a particular keyword in their content and felt pretty confident that Google would at least index and rank their content pages ahead of the competitors.

The next wave of content marketing is proving to be much more challenging. But, for those who are willing to put in the work and change their approach, success is definitely possible. The key difference is that your content must convert well.

It’s definitely not all about quantity, but publishing more content on your blog can help you to convert more visitors into leads and customers. A research survey by CMI showed that 48% of B2C marketers and 42% of B2B marketers now publish content more frequently than once a week.

More than anything else, what you need is a step-by-step guide for creating content that converts. Keep an open mind, and learn how I create content marketing that consistently converts: 

Step #1: Find content ideas that are proven to convert.

Over the past several years, marketers have made giant strides in the way that they create content for their blogs, social media platforms, and information products.

WordPress blogs are springing up in every nook and cranny of the web. What’s more, one recent study shows that 86% of B2B marketers report that their organizations are using content marketing. Another reveals that 70% are creating more content than they did one year ago.

The demand for fresh, high-value content marketing is high. If you invest time in creating it, you’ll reap the rewards. But, the competition is strong. Most marketers are going give up, but those who learn the tricks and get customer insights will grow their businesses.

You can get viable ideas from blog posts, infographics, videos, magazine covers, online publications, Slideshare presentations and more. Valuable ideas will help you create a content marketing strategy that’ll generate quality leads for your business.

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