Creating Content That Connects with Your Ideal Client

I wanted to share some insights on creating targeted content—content designed to resonate directly with the clients or businesses you’d love to work with.

Show Your Value Upfront: Building Client Connections with Tailored Content

When it comes to building these connections, there’s real power in crafting content that aligns with their brand. Starting with a free sample of your work, for example, can be a great way to show value upfront. This approach has two benefits: it introduces your work in the best light, and it demonstrates how you can solve specific challenges for them.

Turning Video into Value: Helping Clients See the Power of Promotional Content?

Many clients initially find it hard to see the tangible benefits of, say, a promotional video for their business. That’s where our job as creators comes in: helping them visualize how quality content can increase visibility and foster trust. Video content, in particular, offers a unique window into the care, craft, and passion behind your business—qualities customers value and remember.

Lastly, if you’re asking clients to invest in your services, it’s equally important to invest in your own growth, whether through upgraded equipment or skill development.

Hope this perspective is helpful! Let me know if you’d like to discuss strategies for creating content that truly connects.