A simple guide to creating a content guide in 2019.

A content audit helps you determine the gaps in your content. It is important you do this when putting your contents together. A content audit tells you what kind of content you have and how effective it is.

A content audit should consist of the following:

1.?Title: Because you have a whole lot of content already, there should be a title for the exact content.

2.?Location: Make it easy for anyone to locate the URL of the content. It is important to note?this location in the audit. Don’t duplicate efforts every time someone needs them.

3.?Persona: The persona name for which this content was created should be properly documented in the audit. Understanding the buyer’s persona will make it easier to get this done in the audit.

4.?Buyer’s journey step: Considering the step involved in creating the content for the buyer’s journey.

5.?Format: It is important to note the format of the content, e.g., picture media, e-book, blog post. This information will help when you next need to use the content again.

6.?Topic/Keyword: The keywords used should be filled in the audit while the specific topic under this content should be categorized.

7.?Call to action (CTA): Identifying the CTA for the content piece. Knowing the CTA is very useful when determining the content sequence, such as a link to the landing page.

8.?Metrics: List any metrics you have that let you know how well the content performed.

Create your content audit based on the job you have at hand. That way, it will be easier to collect some of the items in a reasonable amount of time. After you have completed your content audit, you will know what content you currently have and what you need to create in the future. This is obviously crucial to your marketing plan's success.?