Creating a conference battle plan

Spring and summer conference season are upon us—here's how to maximize your time and financial investment.

This week I had a conversation with Shay Lynn D. (podcast dropping soon!) where she broke down her genius strategy for attending a conference. With TIA (Transportation Intermediaries Association) hosting their conference next week, I figured it's a perfect time to share our best tips.

And whewwww Shay had some good ones. Here is a list of what she does:

• Prints out a map of the conference/expo hall and attach it to a clipboard. On that map, she's highlighted the booths belonging to the companies she wants to work with. The green highlight signifies the money contacts.
• For those contacts in green, she connects with someone from the company BEFORE the conference on social media and writes down that name along with anything they connected on (like a sports team or company PR release). And then she'll use that info to introduce herself to whoever is at the booth.
• While at the booth, she'll snap a pic with that person and share it with the company after the conference is over.

This is a genius approach because it maximizes your time while at a conference and creates a moment of genuine human connection to create that lasting impression.

Attending a conference can sometimes be overwhelming, but going in with a battle plan and allowing a little room for spontaneity are some major keys.

Speaking of conferences, my conversation with Anne Reinke from TIA dropped this week. Give it a listen below:

For more battle planning, I posted on Linkedin a while back about what must-have items are in my conference bag. Check it out along with all the other helpful comments like wearing sneakers day to night and also bringing a mini can of dry shampoo!

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Pros and Cons of AI in the workplace

Our Linkedin post made the corporate newsfeed and we're starting to hear more and more folks who welcome our AI overlords along with many who believe it's an inevitable disaster.

You can read that recap post here and check out the discussion we had with Anthony Smith and Bill Priestley on FreightWaves Now.

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This week's audio candy ???

Episodes covering rad shipping stories and one-person marketing team strategy

The State of Warehousing in 2023 with Joe Oliaro (oh-lee-arrow) of Wagner Logistics

The Schneider Evolution with CCO Erin Van Zeeland

Creating a conference strategy with Grace Sharkey ?????? and Lars Ward

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Find the show on YouTube ??

One of the biggest goals of the year is to step our game up when it comes to YouTube. So since we have about a dozen new videos added to the channel, weird thumbnail and all, let's share some favs below that might be of interest to you.?

• Quick wins missing from 90% of freight websites
• Google vs. ChatGPT
• Freight Marketing: 3 Big Things To Watch For in 2023
• Annoying things you're doing with your website
• Hidden benefits of quality website hosting

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Like this issue? You'll love the podcast.

Everything is Logistics is hosted by?Blythe Brumleve, founder of Digital Dispatch where we help freight companies build a better website. Our podcast, Everything is Logistics (formally the company's namesake) has grown tremendously in 2022 and subsequently spun off into its own thing in January 2023.

Interested in working with our content team? Get more info via the links below…

podcast library?//?content partnerships?//?free courses?//?conferences & events