Creating Change

If you are looking for a change in direction in your business you must have a vision of what you really want, not what you are going to get. This vision must be compelling. What is it that you really want to create? Is it something that excites you? Hopefully, it is something that pulls you rather than having to be pushed. Push requires will power and will power seldom works. Pull reasons give you the impetus to realize your vision. 

Whether you're the sales arm of an organization or the CEO, having a vision, and realizing it, is a step to lasting change. Reasons drive you both positive and negative reasons. Think about this, if you don’t do this, this is what it will cost or, if you do it, here is what you’re going to gain. Reasons come first answers come second. 

For example, having an On-Hold message on your phone system creates a positive response by 1. Keeping the caller emotionally connected, 2. maintaining both your marketing and branding message, 3. giving you the ability to up-sell and cross-sell existing customers of additional products or services that you offer. Having an On-Hold message creates change in how you are viewed by your new callers and older clients. 

Since 1987 HoldMasters has been helping both Fortune 500 companies, mom and pop businesses, and home-based businesses, around the nation increase their ROI with custom On-Hold-Messages. It can up-sell and cross-sell present clients and inform prospects of your business and philosophy and helps keep the emotional connection alive. It makes a small business sound big and a big business sound friendly. 

Let HoldMasters help you when your business is on the line.