Creating a Buzz with Strategies for Making Your App Go Viral

Generating buzz around your mobile app is a powerful strategy to enhance visibility, attract new users, and create additional earning opportunities. However, how exactly can you achieve this? How do you propel your app to go viral and elicit enthusiastic responses? That’s precisely what you’ll discover today. In this post, we will delve into various strategies that can elevate the popularity of your app and facilitate increased downloads!

1. Implement a Pre-Launch Marketing Campaign

Implementing a pre-launch marketing campaign is a strategic approach to build anticipation and generate interest in your mobile app before its official release. Now, don’t underestimate this tip because the way you launch your new app could dramatically improve its success rate later.

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Just think about this for a second: about 70,000 to 80,000 apps are released in Google Play Store every month, and 30,000 to 40,000 apps in Apple App Store. So, you can just imagine the fierce competition you have to deal with when promoting your app.

Therefore, if you want to get the competitive edge, then you have to get your launch day right. To help you create a buzz through your app launch, follow these marketing campaigns:

• Create a Teaser Website or Landing Page: Develop a dedicated website or landing page for your app before its launch. This page should include essential information about your app, such as its key features and benefits, and a captivating call-to-action to encourage users to sign up for updates or early access. Moreover, a website could also help increase visibility on search engines such as Google and Bing.
• Collect Email Addresses: Set up a mechanism on your teaser website to collect email addresses from users interested in your app. Offer an incentive, such as exclusive early access, discounts, or special features, to encourage users to share their email addresses. You can then use these email addresses for your email marketing later.
• Build Hype with Teasers: Use your website, social media channels, and any other communication channels to release teaser content. This could include sneak peeks of your app’s features, behind-the-scenes development updates, or countdowns to the launch date.
• Offer Exclusive Access or Beta Testing: Provide a select group of users with exclusive access to a beta version of your app. This not only generates excitement but also allows you to gather feedback and make improvements before the official launch. Not only that, but through beta testing, you get an idea of how your app is performing, identify possible glitches, and improve its overall features.
• Engage Influencers and Early Adopters: Reach out to influencers, industry experts, and early adopters in your app’s niche. Provide them with early access to your app and encourage them to share their experiences and opinions with their followers.

By implementing a pre-launch marketing campaign, you’re essentially creating a foundation for a successful app launch. The key is to build a community of interested users, gather feedback, and generate momentum that can carry over into the official release of your mobile app.

Read more at ShyftUp's article.