Creating a Buyer Persona aint so Hard!

What is a buyer’s persona?

You can define it as an ideal customer who will buy your product or services.

It's a fictional representation of your ideal customers. It helps us in all marketing, sales, product or service development and helps us attract and relate to our real human customers. So when our product or service is ready to launch we can sell and market it through proper channels and create more revenue and loyalty 

Making a simple and easy profile of your customer

You can classify them on these bases:

1. Age group
2. Gender
3. Ideal location i.e. whether they live in suburbs, urban or rural areas 
4. Languages they speak
5. Financial condition
6. Their interests
7. Pain points
8. How you can help them

These are some key factors which will help you define your customer and target them through advertising and marketing to help you create awareness regarding your brand 

Understanding your customer

You must do a market survey to have a better understanding of your clients requirements so you development something which no one would buy

Depending on your business you can have few as one or two buyers personas or even 10 to 20 depending on your business and industry

But it's better to start small with one or two and you can always create more when necessary

So what are negative personas?

While through buyer persona you can understand and define your ideal customer but you also need to define who is not your customer as it will save you a lot of stress, bad publicity or even legal issues

For example, this could be customers who are too advanced for your product or service.

If you are opening a store to sell jewellery in an area with acute poverty, crime and corruption you are literally inviting people to rob your store. Hence it is vital to create negative personas as well to create a moat and save your business

How to do a survey to get real-life data and feedback to create a buyer’s persona?

1. Existing customers (if any)
2. Reach out to both "good" and "bad" customers. 
3. Prospects
4. Referrals
5. Third-party networks and vendors
6. Reward system / early adopters 

Asking the right questions to get the right feedback

This is an excerpt from our course on the Basics of Sales - course available on Skillyogi.com in English, Hindi and Bengali