Objective: This Standard Operating Procedure (SOP) will help you understand step-by-step how to create a buy-one-get-one promotion. To Create a Buy One Get One Promotion on Seller Central, follow these steps:
- Click on "Advertising" on the top menu and select "Promotions" from the drop-down menu. ?
- Click on "Create" under the "Buy One Get One Promotion" tab.
- Under "Step 1: Conditions," choose whether the customer needs to buy a certain quantity or every item purchased to qualify for the promotion.
- Select the product for the promotion from the "Product Selection" drop-down menu.
- If necessary, create a new product selection for the promotion by clicking the link and following the instructions.
- Select "Free Items" for the "Buyer Gets" field and "Purchased Items" for the "Applies to" field.
- Enter the number of items the customer needs to purchase to qualify for the promotion in the "Buyer Benefit Applies to a Quantity Of" field.
- Alternatively, select "Additional Item" and choose which ASIN the customer needs to purchase along with the product selection.
- Under "Advanced Options," exclude any product selections from the promotion if desired.
- Under "Step 2: Scheduling," choose the start and end dates and times for the promotion.
- Enter an "Internal Description" to help identify the promotion.
- Under "Step 3: Additional Options," choose the "Claim Code" option and select whether the promotion is limited to one redemption per customer.
- Combine any number of unrestricted claim codes, but do not include more than one preferential claim code or combine an exclusive claim code with any other claim code.
- For "Single-Use" or "Group" options, enter the claim code and choose whether to allow "Preferential" or "Unrestricted" Claim Code? ? ? ? ? ? ? Combinability.
- Note that the "Group" option generates a claim code automatically.
- Customize messaging by adding text to the "Checkout Display Text," "Purchased Items Display Text," and "Terms and Conditions" ? ? ? ? ? ? ? ? fields.
- Choose whether to display the promotion on the detail page and whether to use standardized or customized text.
- Select the Display Precedence number.
- Click "Review" and check the promotion details.
- Click "Submit" to create the promotion, or go back to make changes if necessary.