Creating a brand that connects with the wealthy

Let’s talk today about your brand, and specifically how you create one that will attract more wealthy clients.???

Developing your brand starts with identifying who you are trying to attract as clients. ???Remember, the affluent are not just a single market. They break down into numerous sub-niches (male/female, old/young/inherited wealth/entrepreneurs, etc.).?

A sub-niche does not need to represent your entire business.?? It’s relatively easy to create parallel marketing initiatives with websites and marketing collateral that focus on individual niches. I think the record was one client who had 19 separate marketing funnels directed at various subsets of the affluent market. ?? That’s probably a bit excessive, but I will admit that it worked extremely well.

The point is that the more that you narrow your focus, the more effective it will be.???This is what’s called the Message-To-Market-Match. In other words, to what extent does your target audience see a reflection of themselves in your marketing materials????

???? Ultimately that is what makes a successful brand message.?????

Talk soon,

Mark

PS: Want to learn more about creating an affluent marketing brand message that will get wealthy clients to raise their hands and express interest in you? Go HERE .?