Creating a Bio that Features the Authentic & Fascinating YOU

Sometimes selling things is easier than selling yourself. But as a self-employed service provider, your product is YOU. And by knowing your strengths and creating a personal bio that attracts your market, you will start to engage the right audience that appreciates your authenticity and is suited to your style.

If you don't do this well, here's the problem we all will have. We will lose the chance to work with a great service provider like you. We will lose someone like you who have the passion to help people, but can't get your message out. We will lose the chance to improve our own lives by connecting with you.

My role in building my coaching firm was to lead the business and to market my team of coaches, and I have developed an ability to dig out people's authentic style and bring out their strengths. I have also found that many people lose themselves trying to emulate their role models. It's only natural to do so when you're young or relatively inexperienced, but the quicker you can discover your own style, the more successful and fulfilled you'll be in your business.

I'll share some of the finer details I consider when helping people create a fantastic bio:

1. Who are you and what are you good at? Tell me about yourself, your work experience, and your wins in the past. I'll pick out a pattern that you may not have seen that reflects your strengths. I promise you: everyone has a pattern. It could be the types of tasks that you're good at, the types of people you work best with, the types of problems you've mastered, the types of environment that brings out the best in you.
2. What is your style? The great thing about being a service professional, we're all the same but we're all different. We can't really be compared to each other 100%. And as we spend more time together, let me show you the strength of your natural personality and how you can use it to make an impact on your target market. Everyone is different and everyone has strengths. When you try to imitate others, you run the risk of displaying your weaknesses. So let's get authentic! Your personality will fit certain types of clients and it's good for you to focus on that instead of trying to get the whole world like you. And by knowing your style, you'll also be more accepting when certain people are repelled by you. That just means they should be working with someone else.
3. What are you trying to solve? Get clear on the problem that you're trying to solve and your clients will appreciate you for it. If your bio is too general, it may be because you're trying to be a one-stop-shop to all humanity's problems (being sarcastic), or because you're not yet clear on your own superpower. You see, Spiderman can help poor people by volunteering in a soup kitchen. He can help the elderly by standing in an intersection all day long and help them cross streets. He can do many things. But he chooses to focus on crime-fighting. I know you CAN do many things, but what problem do you choose to focus on?
4. How can your bio be impressive and different? Some of you are just too humble or too unclear when it comes to your achievements. You fill your bio with things you've done, without clearly stating what you've achieved. Look, I can tell you that I have 20 years experience in business, but what have I achieved? Isn't that more interesting? Have I had 20 years of just being in a job without performance or have I exceeded expectations, improved profitability, or do something extraordinary? You may have been a yoga teacher for 10 years, but what's different about you? Let's dig that out. You tell me your stories; I will listen and I guarantee you will be amazed at yourself after we're done. Do you know how brilliant you are?

We talk about improving the world. Well, in my opinion, global improvement starts one person at a time. And by being a service provider, you're part of the effort to make things better around here. And therefore you need to know how to get your message out, how to feature yourself as a professional, how to make it easy for people in need to get in touch with you. If you've got a good heart, you deserve to be successful.

Talk to me about a service to improve your profile. I will take a look at your existing ones, make some suggestions and work with you to create a new one. Let's work together on a project basis to make sure you have a profile that brings out your best and helps you serve more people.