Creating 360 degree brand experiences

Imagine this scenario.

You walk into a women-wear fashion store, and get drawn to a straight arm, hanger with a LED fitting. As you inch closer, you catch the waft of a soothing, tropical aroma. You draw closer and causally pick a garment off the rack, examine it under the spot light and put it back, but in those few, crucial seconds, a hidden scanner records the “digital breadcrumbs” that you have left behind, and this “intelligence” gets fed into a system from where the store owner can retrieve vital information on what merchandise attracted you, where should it be displayed in the store and how!

The technology that powers this system, and analysis the digital footprints that retail customers leave behind at a store is also used to later match merchandise to the store location and customer demographics of the catchment area, so that brands can then make intelligent choices of what class of products can be displayed at what store to result in maximum sales.

Sounds like a scene from a sci-fi movie?

Not quite. This will soon be a reality at ‘smart stores’ the hottest new trend in Indian retail space, brought alive by companies, such as INSYNC, that are helping top fashion brands draw more footfalls to the stores. Navi-Mumbai headquartered Insync of Safe Enterprises, for instance has provided fit-outs to over 40000 stores spanning an estimated 18 million sq.ft of retail space, across the country. Very soon, everything from shopping bots to interactive mirrors to shelves embedded with sensors, is going to come to India.

You can read the full story here -   https://fashionoutlook.in/download-file/MAR-2018.pdf