Create your QR Code for free at Luxonomy
Pablo Gutiérrez-Ravé Villalón
Managing Director THE INTELLIGENCE? Institute. President LUXONOMY? Group | LUXONOMY? #luxury | FIFTIERS? #seniors | Petiers? #pets | THE INTELLIGENCE? #AI | Teaching & Learning AI at Stanford. ??“Sinergias” no por favor
Generate your personal QR Code in few clicks. Upload your logo, select custom colors, and download the final QRcode. Available formats: .png, .svg, .eps
Features:
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- Save QRcodes in .png, .svg and .eps format*
QR code (abbreviated from Quick Response Code) is the trademark for a type of matrix barcode (or two-dimensional barcode) first designed for the automotive industry in Japan.
How do QR codes work?
QR codes are very similar to the typical UPC codes that you see on everyday items. The main difference between a QR code and a UPC code is that a QR code has two dimensions of information. It can hold information both vertically and horizontally. Where as a UPC code only holds information horizontally. This gives a QR code the ability to hold over 100 times more information.
In order for QR codes to be useful, they must be scanned. QR codes can be read by traditional scanners or by the camera on your smartphone. This ability to be read by cameras is what gives QR codes such a wide array of uses.
How can QR codes be used?
QR codes have loads of different uses. They were originally invented to help track inventory on production lines and in warehouses, while they are still being used for that, they are also used in many other ways. In order to use QR codes, you must have a QR code scanning app. I suggest the QR Reader or the Manatee Works QR reader app. Note: If scanning a QR code that is providing mobile wallet content such as a mobile wallet coupon, Apple Wallet can be used to scan these QR codes.
Promotional Materials
QR codes are commonly found on promotional materials due to the fact that they can quickly bring people to a website or landing page, eliminating the need for people to have to type in a URL or search for the link themselves. The QR code may bring them to a YouTube video, Facebook page, or a website that displays more detailed information than what can be found on the poster or flyer.
Encourage App Downloads
This is also a very common use for QR codes. If you see something that is promoting an app you will typically see a QR code that will bring you directly to that app in the App Store. This eliminates the need for people to have to search through the app store trying to find the app. Marketers also hope this encourages more people to download the app and give it a try.
Business Cards/Linkedin Profile
Another place I commonly see QR codes is on business cards. Many people put QR codes on the back of their business cards with the link directing people to their Linkedin profiles.
Event/Airline Tickets
Tickets that use QR codes are becoming much more common. Nearly every airline uses mobile tickets and uses a QR code in order to redeem them. These are extremely convenient because they can be used on your phone or on your watch. The QR code automatically readjusts in order to fit the screen. I have also attended a number of events that have mobile tickets that use QR codes. This is something that will continue to grow due to its security and simplicity.
Mobile coupons/Loyalty cards
Mobile coupons and loyalty cards are continuing to pick up steam as the mobile wallet continues to grow. QR codes are the most popular form of redemption for mobile wallet content. It is simple and easy to use, and employees can easily be trained to redeem mobile wallet content both with a traditional POS scanner or a mobile device.
Not only are QR codes great for mobile coupon redemption, but they are also a very effective way to promote mobile wallet content. In fact, 87% of consumers expect a coupon when they scan a QR code. So when promoting your mobile wallet content, be sure to promote it heavily through QR codes.
Mobile Payments
While this one is rare and is at war with NFC, we still see QR codes as type of payment method. The recently released WalMart Pay uses QR codes to allow shoppers to pay with their mobile phones. MCX also attempted to release a QR code based mobile payment system but has not yet gained any traction.