Create Your Own Podcast in 3 Simple Steps: A Beginner's Guide

Hello World!

As a Marketing Specialist at Spotify, I have access to a wealth of information about digital audio and its potential for brands. Today, I want to share some of that knowledge with you and show you how easy it can be to translate your brand's content into a powerful podcast. By doing so, you can diversify your content marketing strategy and reap the many benefits of engaging with your audience through the spoken word.

In this article, I'll break down the podcast creation process into three simple steps, making it easy for anyone to get started. But more than that, I hope to inspire you to take action and tell your brand's stories to our more than 500 million users globally. By embracing this dynamic and rapidly growing medium, you can increase overall awareness and engagement for your business and connect with your target audience on a deeper, more personal level.

So whether you're a small business owner, a marketer, or just someone with a great idea, read on to learn how you can start creating your own podcast and unlocking the full potential of digital audio

1-Set the Stage: "Defining Your Podcast's Title, Description, and Content Strategy"

The first step in creating a successful podcast is to define its main aspects. This includes the title, description, and content strategy. But where do you start? Here are some tips to help you brainstorm and define the right aspects for your podcast:

1. Define Your Target Audience: Start by defining who your podcast is for. Who are the people you want to reach with your content? What are their interests and pain points? This will help you create a podcast that speaks directly to your target audience and resonates with them.
2. Choose a Compelling Title: Your podcast's title is the first thing that potential listeners will see, so it needs to be catchy, memorable, and relevant to your content. Brainstorm a list of potential titles that capture the essence of your podcast and test them with your target audience to see which ones resonate the most.
3. Write a Clear Description: Your podcast's description is your chance to hook potential listeners and give them a clear idea of what your podcast is about. Keep it concise, compelling, and focused on your target audience's interests and needs. Avoid jargon or overly technical language that may turn off listeners.
4. Plan Your Content Strategy: To keep your listeners engaged and coming back for more, you need to plan your content strategy. This includes deciding how many seasons your podcast will have, what topics you'll cover in each season, how often you'll release new episodes, and what format your episodes will take. You may want to consider including interviews, guest appearances, or listener Q&A sessions to add variety and interest to your content.

By taking the time to define these key aspects of your podcast, you'll be setting the stage for a successful and engaging show that connects with your target audience and builds your brand's authority and reputation in your industry.

2-Record your first episode!

Now that you have defined your podcast's main aspects, it's time to start recording your first episode! The good news is that you don't need a lot of expensive equipment or technical know-how to create a high-quality podcast. There are many web platforms available that make it easy to record and edit your content, including:

• Anchor: A free platform that provides tools to record, edit, and distribute your podcast to major platforms like Spotify, Apple Podcasts, and more.
• SoundCloud: A popular platform for music streaming that also offers podcast hosting and distribution.
• iVoox: A Spanish-language platform that allows you to create and share podcasts with a community of listeners.
• Google Podcasts: A podcast app and directory that also offers podcasters the ability to host and distribute their content.
• Spreaker: A platform that provides tools for live podcasting, recording, editing, and distribution.

However, if you're already familiar with Spotify, I highly recommend using Spotify for Podcasters. As a Marketing Specialist at Spotify, I can attest to the platform's ease of use and powerful features for podcast creators. With Spotify for Podcasters, you can create and edit your podcast episodes in both formats: Audio and Video, the last one using Riverside, an innovative web platform optimized for video podcasting. This means that you could create both audio and video content for your podcast, making it more engaging and visually appealing to your audience.

No matter which platform you choose, the most important thing is to get started and record your first episode. Remember, practice makes perfect, and the more you create and share your content, the better you'll become at podcasting. So, fire up your microphone, hit record, and let your creativity flow!

3-Get Your Podcast Heard: "Choosing the Right Distribution Platforms"

Once you've recorded your first episode, it's time to think about where you want to distribute it. With so many options available, it can be overwhelming to choose the right platforms for your podcast. That's why we recommend starting with no more than three platforms at a time. This will make it easier to manage and measure your success on each channel, and allow you to gain valuable insights about your audience in those initial channels.

When selecting the distribution platforms for your podcast, it's important to consider the platform's alignment with your podcast's target audience, as well as the size and positioning of the platform itself. Choosing platforms that have a large listener base and a strong brand presence can help you gain more exposure and reach new audiences.

With over 500 million active users and 345 million monthly active listeners, Spotify is the world's leading audio platform. When you publish your podcast on Spotify, you'll be able to reach millions of listeners around the globe, including a growing number of people who are discovering podcasts for the first time, but combine Spotify with other Podcating channels is also advisable once that the other channels can bring some valuable insights.

Check some of the best Podcast Apps now

• Apple Podcast
• Google Podcast
• Spotify
• Audible
• Pocket Casts
• Overcast

In conclusion, creating a podcast for your brand is not as difficult as it may seem. By following the three simple steps outlined in this article, you can set the stage for your podcast, record your first episode, and choose the right distribution platforms to get your message out to the world.

So, don't hesitate to start your podcasting journey today and tell your brand stories to the world. I hope this article has provided you with the guidance and inspiration you need to take the first step towards a successful podcasting career.

Whether you need help brainstorming ideas, recording and editing your episodes, or distributing your podcast to the right platforms, I'm here to guide you every step of the way. Feel free to connect with me on LinkedIn and let's start a conversation about how we can bring your brand's story to life through the power of podcasting.