AI Creates Your Brand Voice & a Message Sequence That Closes Deals...

You've probably been hearing about how A.I. is revolutionizing businesses and helping founders short cut all sorts of things.

Yes.

It's here, and it's only gonna get better.

And now you're thinking, "Sean, I agree. I have some ideas on how to use it, but would love a fast tip or two that can get me moving."

So rather than hide this CRAZY IMPORTANT sequence behind a paywall like I see everyone else doing, I figure I'd just give it away.

Why?

Because you're a hungry and focused founder who is working really hard, you probably don't have time to buy a course, and you're ready for results right NOW.

If that's you, then you're in the right place.

Let's get to it.

(note: if you're more visual and would like the video walkthrough, scroll down to bottom)

Since AI is a relatively low cost, or a 'free resource', the "how to manual" has been left to people like us to write as we go.

Why should you read this? (and what's in it for you?)

When it comes to digital marketing - specifically using a combination of content, DMs, and closing high ticket sales on zoom, many tell me I'm one of the best.

Humble brag: Yes, I've closed more than $150M using this method, and I've dissected more than 1,000,000 DMs and I have found a simple pattern that's easy to follow and it will work for you - TODAY.

Here's what you're gonna come away with:

Why create a brand voice?

Because it will unify how your brand appears across ALL social media, emails, and anywhere you write copy.

People depend on consistency, reliability, and trust what they know.

If they know how you talk, it's the same way and appears in the same frequency, you'll close more deals.

So, designing a "writing style" for your brand is VITAL.

Here's how to to do it.

STEP 1: CREATE YOUR BRAND VOICE

1. Stalk a few people that produce content and sell to your audience. Collect a few of their emails and look through blogs.
2. Go to your favorite AI response generator (like claude.ai / chatgpt.com) and use this prompt:

Summarize the writing style below, by describing the writer’s voice using an X:Y list, where X is the subject and Y is the description, as demonstrated in this example: “Vocabulary: description of vocabulary tendencies would go here” Analyze the author’s style, tone, vocabulary, grammar, Rhetorical Devices, Content Patterns, and Values. Describe these extensively without giving any specific examples. Use the text below for your analysis that could be applied to any piece or topic this author might write: "ENTER SAMPLE"

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Where you "ENTER SAMPLE", add a blog article from the content of the people you enjoy learning and reading from.

You could add 1 blog article, or several emails as your "sample".

Here's an example:

I went to a Neil Patel Blog and grabbed some of the blog copy he used:

I added it to GPT:

Here's the output that GPT shared:

Neil Patel's Writing Style Analysis

Vocabulary: Professional yet Accessible

• The writer uses a blend of industry-specific jargon and everyday language, making complex topics understandable for a broad audience. Technical terms are often followed by simple explanations to ensure clarity.

Tone: Conversational and Engaging

• The tone is friendly, enthusiastic, and direct, resembling a chat with an expert who’s eager to share insights. The use of rhetorical questions and direct address creates a sense of dialogue with the reader.

Grammar: Standard with Casual Constructs

• Predominantly standard grammar is used, but casual constructs like contractions and fragmented sentences add a conversational flair. This balance keeps the content professional yet approachable.

Rhetorical Devices: Thought-Provoking and Relatable

• The writer frequently uses rhetorical questions to engage readers and stimulate curiosity. Analogies and storytelling paint vivid images, making technical details relatable and memorable.

Content Patterns: Structured and Actionable

• The content is well-organized with clear headings, subheadings, and bullet points that enhance readability. Each section follows a pattern of presenting a trend, explaining its significance, and offering practical tips or solutions.

Values: Innovation and Practicality

• The author values staying ahead of industry trends and adapting to changes, emphasizing the importance of innovation in marketing strategies. Practical advice and actionable steps are prioritized to help readers apply new insights effectively.

Summary

• Vocabulary: Professional yet Accessible
• Tone: Conversational and Engaging
• Grammar: Standard with Casual Constructs
• Rhetorical Devices: Thought-Provoking and Relatable
• Content Patterns: Structured and Actionable
• Values: Innovation and Practicality

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This result will spit out the framework of your "Brand Voice".

Store this somewhere as version 1.0.

Please understand that you should constantly tweak and test, but today I'm laying down the foundation of how to use AI to get sales for your business.

Your welcome.

And NO, I'm not stopping there.

Why Do You Want A DM Messaging Sequence?

How many hats do you wear as a founder?

A LOT, right?

I get it.

Having a templated DM Messaging Sequence is the secret to saving yourself 10+ hours per week of work.

It eliminates a LOT of unnecessary thought about "where will my next client come from?"

Think of it like a conveyor...

You find a "suspect" - who you think will buy your stuff, then put them on the conveyor.

1st you want to pre-qualify them.

Then you send them the first message.

If they respond correctly based on your system, you'll have the next message to send without thinking about it.

And so on...

Here's the rub.

Making message sequences sound authentic is challenging, but you can do it with the prompt below and the brand you just created.

STEP 2: CREATE A DM MESSAGING SEQUENCE

1. Instruct A.I. to build you a DM Messaging sequence using your brand voice.
2. Go to your favorite AI response generator (like claude.ai / chatgpt.com) and use this prompt:

You are a world class founder. You never pressure prospects, yet they buy from you every time. You ask incredibly amazing questions and are quick to help others find clarity on their problems. You co-founded an incredible digital marketing agency and help people transform their business into something they enjoy and love and make it easier for them to get results.

Please create a conversational 2-way DM messaging sequence to get a hungry and focused business owner to engage, connect, reply, and book a call with you. The messaging sequence must include an initial compliment, 2-3 transitional questions to determine whether or not it makes sense for her to book a call, and invitation to book, then a booking link message.

Use the following writing style:

[ADD the BRAND VOICE style you created from step 1]

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Here's what it looks like when I added it to ChatGPT:

Here's what the response from ChatGPT and these two prompts using Neil Patel's writing style as a brand voice:

Initial DM

You: I’ve been following your journey with [Their Business] and I’m seriously impressed, [first_name]! Your commitment and passion for what you do really shine through. How’s everything going on your end?

Response

Prospect: Thanks! It’s been a lot of hard work, but things are going well. How about you?

Transitional Questions

You: I’m doing great, thanks! By the way, I’m curious – what’s been the biggest challenge you’ve faced with growing [Their Business] lately?

Prospect: Honestly, getting consistent leads has been tough. We’re trying a few different strategies, but it’s hit or miss.

You: I hear you. Lead generation can be a tricky beast. Have you tried integrating any new digital marketing trends or tools to streamline the process?

Prospect: We’ve dabbled in some, but nothing has really clicked yet.

You: It’s always a bit of trial and error. Have you thought about leveraging AI-driven tools or social commerce to boost your strategy? They’ve been game-changers for a lot of businesses lately.

Prospect: Not really, but it sounds interesting. How does that work?

Invitation to Book a Call

You: I’d love to dive deeper into how these can specifically help [Their Business]. I’ve seen some incredible transformations with these methods. What do you think about hopping on a quick call to explore some tailored strategies?

Response and Booking Link

Prospect: That sounds great. I’d love to learn more.

You: Awesome! Here’s the link to book a time that works for you: [Booking Link]. Looking forward to chatting and helping you take [Their Business] to the next level!

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By keeping the conversation engaging and focused on their needs, you establish a genuine connection and demonstrate your expertise without being pushy. This approach helps the prospect feel understood and eager to explore solutions with you.

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Is it perfect?

No.

Nothing ever is.

Is it a VERY CLOSE conversation you could use to generate booked calls today?

Yes.

100%.

The biggest challenge you're gonna face with this is CONSISTENCY.

Beyond that, TRACKING will become a nightmare.

But we'll hit on that in a bit.

So What Do I Do Now?

Split test.

We can only use A.I. in a capacity to get us a template and get us started.

It currently isn't the magic pain-killer that will do the work for us.

This is where we bring humanization and personal touch in the equation.

Once you have messaging you are in alignment with and you believe it speaks through your personal brand voice the way you want it to, it's time to put it to use.

STEP 3: SPLIT TEST

1. Go to your connections list, and message 10 people who you haven't messaged before with the message you created.
2. How many responded?

You are looking for a DM engagement rate of between 2-6 people out of every 10.

If you have a higher ticket product, say $5K or more, you can get away with a 2 out of 10 rate.

If you need more volume, you must keep tweaking your first message until you achieve the 4,5, or 6 (or more) out of 10.

Keep track of this the best you can, and continue optimizing through each stage of the convo until you can book calls on demand.

The amount of clarity you'll have on how to consistently grow your business will blow your mind.

All that's left?

Once you have a message sequence that works every time, It's time to systemize it.

THE FULL VIDEO WALKTHROUGH:

NEXT STEPS:

Once you're ready to take your DM messaging sequence to the next level, let's automate it and blast it out across 14 other social media platforms.

Book a call with the team to learn how we can take what you just built and help you grow your business rapidly this week.

Book a FREE strategy call now.

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Looking forward to our first (or our next) encounter!

Sell on my friendly founder, sell on.

Remember: Say less to close more,

-sean ????

Ps... if you found this valuable, I'd love to know about it in the comments.

Pps... If you're wondering what the $100K Club is, it's for our members that close more than 100K in less than 12 months using our software. If you close 1,000,000 in revenue, you get a 7 figure award, and yes, we have an 8 figure club too!

Also, please FOLLOW Sean Malone for more golden nuggets that will take your business to the next level.