Create Winning Ads to Achieve Higher Conversions. by Using Facebook Ad Library
Ashutosh Rawat
Growth Marketer - Gaming, ECommerce & Ed-Tech l Performance Marketing Strategist I User Acquisition I Social Media Specialist l Branding Consultant l Entrepreneur l Author
Facebook Ad Library is a power tool. It offers brands the chance to spy on competitors to learn what they’re up to. It offers helpful information on what’s happening in your industry through access to competitor ads and content.
WHAT & WHY
Facebook Ad Library was designed to give anyone and everyone access to a collection of all advertisements running from across Facebook Products, including Instagram. This approach is to promote transparency sharing as much information as possible.
Providing free access to all ads running on Facebook and Instagram gives anyone the opportunity to identify what brands are up to. Given the Cambridge Analytica scandal, access to ads isn’t limited to what commercial brands are up to. You also get to see what social issues, electoral, and political ads are running.
HOW TO USE
Anyone can access all ads in Facebook Ads Library through link>> https://www.facebook.com/ads/library
When you visit Facebook Ad Library, access to ads is provided in the form of a search engine. You enter the name of the brand and will be presented with all pages that meet the text you’ve entered.
Ad Library offers more than just a look at all ads, it also comes with helpful filters. You can view ads by country, Impressions over a specific time period, and by the platform.
Note: Ad Library offers access to ads that appeared in the last 90 days, it will only show active ads
HOW TO TAKE ADVANTAGE OF THIS TOOL
Check out a five-step process you can follow to find competitor ads, learn how they are engaging their audience, and how to position your brand and offers more attractively.
- Make a List of Competitors
- Check out all Ads for each Competitor
- Collect Ad Information
- Analyze the Conversion Funnel
- Create Ads with Strong Copy & Creative to win
So, take a look at what your competition is up to. Use the five-step process to identify the best copy, images, and video to include in your ad. The more you expose yourself to what your competitors are up to, the greater the possibilities are for strengthening your brand’s Facebook ad campaigns.