Create the right assets for your release
At the time of digital, setting up a good release is all about content. Here is a mandatory list for an optimum release campaign.
We of course advise to upload your covers and profile pictures (if it's compatible with your concept) on your social medias, website etc... And let's remind that refreshing your digital platform cannot hurt anyone.
In addition with classic contents, you will need to prepare other kinds of video contents for social medias. To go along better with your communication you can create a shareable folder including clip extracts, and original creations. Your close team and partners will then be able to also share this native content on their social medias, properly.
Non-complete list of video assets:
Stay real, stay yourself and make sure you have other alternative contents (live sessions, TikTok challenges, duets...). Save time be creative !