Create Possibilities: Driving Engagement by Creating Value

Driving engagement with the content you share is one of the best ways to grow on LinkedIn.?

The key? Crafting content that adds genuine value so that people not only notice what you post, but actively interact with it.

We know it can be hard to determine what’s valuable, so this month, we’re sharing insights on what members are looking for and how you can position your knowledge in meaningful ways. In the section below, we’ll dive into what we mean by knowledge with guidance on how to share your skills, tips for connecting with the right people, and ways to offer advice for people looking to advance in their careers.?

You’ll also find a helpful update to our scheduling feature, and of course, standout posts to draw inspiration from.

As always, don’t be afraid to ask questions or share feedback–we’re here to help. Let us know how we can support you in future editions by commenting below! ??

How to Create Value with Your Content

Learn about what people are looking for on LinkedIn to offer meaningful knowledge and resources with the things you share.

Good engagement starts with valuable content. So what are people looking for? They’re seeking connections with those who are in a position to help further their career and provide insights, as well as peers who share similar experiences, interests, or goals to support them on their journey.

Here are a few tips to consider when sharing based on things we know people are interested in learning about:?

Upleveling Skills:

• Think about delivering personalized, highly-actionable info to members looking to identify key skills they need to advance. For example, try offering a variety of ways to skill up–from bite-sized nuggets to more advanced learning resources you’ve benefited from.?

Making Connections:

• Offer different strategies from your personal experience to help others connect with people who can help them advance like hiring managers, potential mentors, or sponsors. Additionally, consider telling people about communities or Groups that have helped you meet people in your industry or led you to exciting opportunities.??

Navigating Careers:?

• Give guidance on how to foster a long term successful career instead of just focusing on getting the next job.?

We hope this helps and can’t wait to see how you integrate it into what you share next!

What’s New

We’re always thinking up new ways to help you grow with product updates–here’s the latest!

Now that you have a better idea about what to share, we recommend scheduling your content in advance so you can focus on interacting with the conversations it sparks. Plus, our scheduling feature just got a new update.

?You can now schedule Polls and reshares as future posts!?

When thinking about your content calendar, you can now add Polls and reshares to your planning schedule on LinkedIn. With the option to choose the exact date and time your posts go live, you have the freedom to plan ahead and easily manage what you’ve scheduled before it’s posted.

How it works: ?When creating a new post, you’ll now see a ‘scheduling’ icon to the left of the Post button. To schedule your post, simply click the icon to choose the date and time you want your content to be shared. If you need to modify the date and time, delete a scheduled post, or see all your scheduled posts in one place, you can make those edits there as well.

Featured Posts

Here are some standout posts to draw inspiration from.

What makes Pari’s post work:

??Pari shares a creative, attention-grabbing video that adds a playful and imaginative element to the post. It demonstrates his unique talents while aligning with the theme of rediscovering his creativity.

??He provides concise takeaways from the experience, both related to the creative process and personal insights. This structure helps break down the post's content into digestible chunks, making it easy for readers to extract key lessons and experiences.

??The post infuses humor by mentioning the attention span of Pari's son and the matching shirts, which adds a relatable and light-hearted tone. The humorous mention of disagreeing with his wife adds a touch of authenticity and humanizes the post.

What makes Max’s post work:

??Max starts with a thought-provoking question, "Can you tell a story with just 5 photos?" This immediately engages the reader's curiosity and encourages them to continue reading.

??He reflects on the significance of the event and why it felt special. By emphasizing the role of the community in leading workshops, he highlights the collaborative and creative nature of the event. He also adds a personal touch by tagging other attendees who had an impact on his experience during the event.

??He relates the storytelling exercise to the world of marketing, emphasizing the importance of simplicity in marketing strategies. This connection adds a professional perspective to the post, making it relevant for his LinkedIn audience.

What makes Lisa’s post work:

??Lisa begins by sharing her personal experience in an authentic way. She highlights the challenges of searching for a job as a working mother in her 40s and the emotional journey of the process, making her post more relatable to her audience.

??She uses a structured list format to organize her content. This makes it easy for readers to follow her journey step by step, from applying to multiple roles to eventually securing a job. This format creates a sense of progression and helps readers stay engaged.

??Her post underscores the importance of networking and persistence. She actively reached out to hiring managers and leveraged mutual contacts to improve her chances. Her willingness to continue even after a rejection and explore opportunities within the same company showcases resilience and determination.

Know someone who’d be interested in this newsletter? We’d love it if you shared it with them .?

Tell us which tips you found most useful. Are there any specific topics you’d like to see us touch on in upcoming issues? Let us know by replying in the comments ??