Create Possibilities: Content That Inspires Conversations

You never know where your next post will take you. Whether it’s a professional opportunity or new connections, the possibilities are endless!

In this month’s edition, we’re focusing on ways to spark conversations, so you can open yourself up to all kinds of growth. You’ll find inspiration from our last Live Event, guidance on how to craft a compelling call-to-action for your content, examples of stand out posts, and updates on new features.?

As always, don’t be afraid to ask questions or offer feedback–we’re here to help. Let us know how we can support you in future editions by commenting below! ??

Open Doors with Conversations

Check out how commenting can foster professional growth.?

Engaging with people you find inspiring can lead to exciting outcomes. Let’s take a look at how Jonathan Fields , Author and CEO, created an opportunity to join the LinkedIn Podcast Network through commenting.?

As a huge fan of her podcast, Hello Monday, Jonathan followed Jessi Hempel on LinkedIn and began commenting and engaging with her content. Their interaction and shared interest in podcasts gradually developed into a friendship, leading Jessi to invite Jonathan to join the LinkedIn Podcast Network. And so, what began as a simple comment turned into an amazing journey.?

Check out the full interview here from our last Live Event.

Crafting Captivating Calls-To-Action

Check out these key tips for writing calls-to-action that drive meaningful conversations.

Adding a call-to-action (CTA) to your content is a small step that can create big discussions around your posts. Quality conversations can help grow your network and offer fresh perspectives and industry insights.

So, when crafting yours, we recommend asking yourself these questions to ensure your call-to-action drives the responses you’re looking for:

• Is your CTA clear and specific so that your audience immediately understands what action you want them to take??
• Is your CTA relevant to the context of your post? And is it applicable to your target audience's interests?
• Is your CTA easy to find? Consider putting it at the beginning of your post to grab your viewer’s attention, or at the end so it doesn't get lost.?
• Does it encourage people to share their opinions and go beyond “yes or “no” answers?
• And most importantly, would you respond to it??

Which tip did you find most useful and why? See what we did there. ??

Featured Posts

Here are some stand-out posts to draw inspiration from.

What makes Mita’s post stand out:

??Mita starts off strong by letting you know exactly what the post will be about and sticking to a specific format that’s easy to follow.

??She gives credit to her friends and colleagues by shouting them out when appropriate in the post.?

??She ends with a powerful question for her audience that inspires conversation and engagement in her post.

What makes Matt’s post stand out:?

??Matt highlights a quote from his book with a simple, but powerful graphic.

??He picks a quote related to a topic that many people have strong opinions on and that’s sure to generate a lot of discussion?

??He keeps his post copy short and sweet to let the quote really shine.

What’s New

We’re always thinking up new ways to help you grow with product updates–here’s the latest!

Export Single Post Analytics

Now you can export your single post analytics data into a spreadsheet so you can see which posts are driving the most discussions!

Understanding how your posts perform is a great way to gauge what kind of content your audience is engaging with the most.? With analytics, you can see the total post impressions, reactions, comments, and reposts, as well as who your audience is and where they’re from. Having access to this data can help you see what types of content generates the most comments and conversations.

When you click 'View Analytics' at the bottom left-hand corner of your individual posts, it will take you to your post analytics for the single post–where you can see all your analytics in one place. At the very top you’ll also notice the option to ‘Export’ your post analytics data to a Microsoft excel spreadsheet.

Immersive Reader

LinkedIn's new integration with Microsoft's Immersive Reader software will offer more opportunities for your audience to find and engage with the content you share.

This Immersive Reader rollout adds a suite of content accessibility tools to the articles and newsletters you publish, empowering all members to digest the content you share in a way that fits their needs. These tools include things like:

• Isolating the the main text to minimize distractions
• Picture displays for common words
• Highlighting parts of speech like nouns, verbs, etc. in different colors
• Syllable splitting
• Real time translations
• Text to speech?

This new update not only provides more equalized access to the content you share, but the increased visibility may result in more networking opportunities and professional growth.

Know someone who’d be interested in this newsletter? We’d love it if you shared it with them .?

Tell us which tips you found most useful. Are there any specific topics you’d like to see us touch on in upcoming issues? Let us know by replying in the comments ??