Create personalized experiences with Adobe’s Real-Time CDP
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Greg, CEO of National Clothes and Shoes, wanted to create a marketing strategy for his company. He wanted to personalize his customers’ online experiences.?
His teams collected data from email, paid media, websites, call centers, and other customers’ devices. Greg wanted to combine data from different sources so his team easily finds it.?
So, he turned to Adobe’s real-time Customer Data Platform (CDP). This platform allows him to collect information such as names, addresses, purchases, and shipments. It also captures data such as product searches on his website. And every time new data is received, the platform updates the customer profile in real time.?
Now, he has a complete profile of each customer. This has allowed Greg to create a single view of each customer. This is then segmented and matched to different offers using Adobe Sensei GenAI.
Greg can now use this data to deliver personalized experiences to his customers. He does this across all channels, from the website to emailers and their mobile app. This way, he creates targeted cross-channel campaigns, activates audiences in real time, and increases his business.
Read on to discover how Adobe's Real-Time CDP is helping Greg step up his marketing game.
What is Adobe Real-Time CDP, and what does it do?
Adobe Real-Time CDP is a powerful tool that collects data from many sources. It combines this data to make a single customer profile. This data helps businesses personalize their customers’ experiences.?
The platform offers a range of features and benefits. It uses AI to give businesses insights about their customers. This information helps a company improve its customer engagement. It also helps them automate and optimize marketing activities, saving time and resources.
Powerful features for data-driven marketing
Adobe’s real-time Customer Data Platform is a powerful tool. The CDP provides features like integrated profiles, end-to-end real-time capabilities, AI, and more. It helps Greg deliver personalized experiences to his customers across all channels.?
Integrated profiles: Real-time CDP automatically updates customer and account profiles based on behavioral, transactional, and operational data. This lets Greg create personalized experiences that are relevant and timely.
Flexible connections: The solution collects, analyzes, and distributes data quickly. It also ensures that profiles are up-to-date, even in a cookie-less world. Greg benefits from hundreds of pre-built interfaces and customizable integrations that gather data from anywhere.
End-to-end real-time: The Adobe Experience Data Model (XDM) collects, resolves identities, governs data, segments audiences, and activates campaigns in record time. This lets Greg quickly transition from collection to activation.
Data governance: The solution includes data governance features. This allows Greg to safeguard his customers’ data and establish trust with patented privacy and data governance tools.
AI and Machine Learning: Adobe Sensei GenAI for Real-Time CDP recreates customer journeys, discovers missed segments, and creates new audiences. This gives Greg smarter and faster results.
Support for B2C and B2B: Real-time CDP creates unified actionable person and account profiles for B2C and B2B businesses. Greg can use pre-built B2C and B2B marketing integrations tailored to his needs.
Audience activation: This lets Greg activate real-time CDP audiences in Adobe Commerce. With this, he can create unique offers for them in the cart. For example, he can offer a discount on the products they viewed, free shipping, etc.
Real-time CDP audience dashboard: Greg can conveniently access this from within the admin section. This centralized dashboard gives a complete view of all active audiences, enabling him to personalize customer experiences.?
Headless support: Greg can show different things to customers without disrupting the customer experience. The headless storefront communicates with the Experience Platform through the Commerce Integration Framework (CIF) and GraphQL API, letting Greg apply targeted cart price rules based on audiences.
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Actionable real-time profiles
CDP gives Greg real-time actionable profiles of his customers. This helps him connect with them across multiple lines of his business. Greg’s B2C and B2B marketing teams use real-time data to identify cross-sell and up-sell opportunities.?
How does a real-time Customer Data Platform help Greg engage and build trust with his customers and increase his revenue in the digital marketplace? Let's explore.
Unified profiles for personalized customer engagement
Adobe’s CDP creates a single customer profile in real-time. This provides Greg with a single and complete view of his customer.
These profiles are generated by securely collected and managed customer data. It also includes personally identifiable information (PII). Greg can see what his customers are interested in, what they have bought in the past, and how they interact with his company.
Greg can now deliver relevant and engaging experiences to his customers. He can send targeted emails to customers based on their interest in a particular product. He can show personalized ads to customers on social media. He can also optimize his marketing strategies and create tailored experiences. This helps him make meaningful relationships with his customers across channels and lines of his business.
Connecting with customers seamlessly for business growth
The tool lets Greg connect with his customers easily. The CDP collects data from Greg’s customers - purchase history, website activity, and social media interactions. This real-time data lets Greg create meaningful experiences with AI-powered grouping of data. For example, it can group customers who have similar purchasing behavior. Greg uses this data to plan and activate personalized experiences across channels and devices. This helps him turn his customers into real-time fans!?
Real-Time CDP also helps Greg measure the success of his marketing plans. The CDP tracks how customers interact with Greg’s marketing campaigns. This data lets Greg determine which of his campaigns are most effective.?
Ensuring market responsibility through data governance
Greg knows that he needs to get his customers’ consent before collecting and using their personal information (PII). This tool asks for their consent before collecting, using, or sharing their data. This lets him build trust with his customers and ensures he uses their data responsibly.
Greg protects his customers’ data with Real-time CDP’s patented privacy and customer data security tools. He can customize data labels and enforce data security.?
Combining B2B and B2C data to improve customer experience
Adobe's Experience Data Model (XDM) combines B2C and B2B data to create hybrid profiles. These profiles allow Greg to segment data and implement revenue-generating strategies across multiple business lines. Greg uses these profiles to create targeted marketing campaigns for B2C and B2B customers. He identifies new revenue opportunities and delivers personalized customer experiences.
Merging consumer and professional data attributes and behavior enables him to personalize content. Greg can thus provide VIP-like experiences to his customers. Moreover, he can identify specific cross-sell and up-sell opportunities to increase his revenue.?
Here are the highlights of the advantages of Adobe's Real-Time CDP:
Like Greg, you too can work with Adobe Commerce to get more out of your website and business. By harnessing the data and gaining actionable insights, Greg has optimized his marketing efforts. He has achieved higher sales and created personalized experiences that delight his customers.?
If you want to learn more, please contact Ziffity's development team.
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