Create a Person of Interest Pitch Versus an *Elevator Pitch
Ralph Kison
Equiping and supporting individuals and organizations through leadership development, coaching, mentoring, and advisory services.
Most of us haven’t been riding a lot of elevators in the last four years. We have been sitting in front of our computers or phones in meetings or interviews. The medium has changed, but the message hasn't. Tell us why we should deal with or hire you! The best networkers, whether in person or virtual, position themselves as a person of interest. This means you must be interesting.
6 Themes to Help You Create Your USP
Here are six themes to help you create your USP (Unique Sales Proposition) and become a “person of interest.” Apply these ideas in an interview, include them in a proposal, and use them while networking at a conference or when chatting with the person next to you on a plane.
Tell me…
1.?Who you serve or work with and what makes for an ideal client.
2. The type of opportunities, needs, and desires you address and the business problems or challenges you solve.
3.?The quantitative and qualitative benefits you provide.
4.?Your approach and how you solve problems and work with clients.
5.?Proof of your value – WIIFM (What’s In It For Me)! Give me examples of how you have solved problems or created solutions for others.
6.?Something unique or distinct that differentiates you in a powerful and memorable manner. Don’t be shy – own it!
*A slick elevator pitch can come across as too rehearsed and smooth. Use these six points to create a story that makes you unique, valuable, and memorable.
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