Create an Online Course: A Step-by-Step Guide to Engage and Profit

When I was laid off by an advertising agency three years ago, I invested in a few courses so I could get a head start on creating a business of my own.

Now, I help others to create online courses for their businesses.

Creating an online course is a great way to share your expertise and generate income. However, it can be overwhelming to get started. In this article, we will guide you through the process of creating an online course that is both engaging and profitable.

The idea of building an online course can be exciting, as it offers an opportunity to share your expertise with a global audience and generate income. However, the process may not be as straightforward as you may first think. Consider several things before diving in headfirst and creating your course outline. The order of operation is critically important, and taking a step back and thinking about your market, audience, and learning objectives is essential. With careful planning and attention to detail, you can create an engaging, profitable, and valuable course for your students. So, let's explore some of the crucial factors to consider when creating an online course.

Research your market and audience

Before you begin creating your online course, it's important to research your market and audience. Who are you targeting? What are their pain points? What are their goals? Understanding your audience will help you create a course that is tailored to their needs.

To research your market, use tools like Google Trends and keyword research tools to identify popular topics in your niche. Look for gaps in the market where you can provide unique value. Additionally, research your competition to see what they are offering and how you can differentiate yourself.

• Hint: You will often create your course to help a younger version of yourself. What were your concerns and questions before you learned how to achieve the results that your course will be delivering?

Define your learning objectives

Once you have identified your target audience, define your learning objectives. What do you want your students to learn? What skills or knowledge do you want them to gain? Write down your learning objectives in a clear and concise manner. This will help you create focused and relevant content for your students.

• Hint: Think about what your students will achieve when the course is complete or what transformation they can expect to experience.

Develop your course content

Finally, it's time to develop your course content. Start by creating an outline of your course. Break it down into modules or lessons and organize the content in a logical order. Each lesson should have a clear objective and be structured in a way that is easy to follow.

When creating your content, use a mix of formats such as video, audio, text, and images to keep your students engaged. Make sure your content is high-quality and provides value to your students.

• Hint: I recommend reverse engineering the course lessons.
• Start with the big promise of what the course delivered, and ask, "What will I need to know or do to get this?" That is your last module! Then, ask that same question again. That's the second-to-last module!
• Keep going until you're at square one.

Create assessments and activities

Assessments and activities are important components of any online course. They help reinforce learning and keep students engaged. Create assessments such as quizzes, exams, and assignments that align with your learning objectives. You can also include activities such as group discussions, case studies, and simulations to help students apply what they have learned.

• Hint: Online courses that provide students with an opportunity to interact with the expert tend to sell much better and can command a higher price compared to those without any live interaction or assistance.
• Offering live coaching sessions once or twice a month can be a powerful bonus for potential students if you have the time to commit to your students.

Choose a platform for hosting your course

There are many platforms available for hosting your online course. Choose a platform that aligns with your needs and budget. Some popular options include Teachable, Thinkific, and Kajabi. Ensure your platform allows you to customize your course and provides payment processing and student management features.

Hint: I use and recommend using Kajabi. Use this link to learn more about Kajabi, and I'll receive a modest commission if you decide to start your trial of the service.

Launch and promote your course

Once your course is ready, it's time to launch and promote it. Use social media, email marketing, and paid advertising to reach your target audience. Offer a discount or promotion to incentivize students to enroll.

Encourage your students to leave reviews and testimonials to build social proof and increase your credibility. Continuously evaluate and update your course content to keep it relevant and valuable to your students.

• Hint: Reaching out to your students via email or direct messaging can provide you with valuable feedback and ideas to improve the course.
• Not only that, but you are also likely to create a life-long fan for that kind of attention.

Conclusion

Creating an online course can be an enriching and profitable experience if done correctly.

By following the steps outlined in this guide, you'll be able to develop a course that is engaging, valuable, and able to meet the needs of your target audience. Remember, the key to success lies in careful planning, attention to detail, and a willingness to adapt to the changing needs of your students.

If you need further assistance or have any questions, please don't hesitate to contact us. We're here to help you every step of the way in your journey toward creating a successful online course. Good luck!