Create a Marketing Plan Built on Success

If you want to create a marketing plan for success in 2023, there are four things you must do extremely well.

Number one, you must be absolutely clear on who your ideal prospect is.

Number two, you have to have a system of capturing qualified leads from those ideal prospects.

Number three, create the content they are looking for.

Number four, you must have a sales process that converts them to clients.

Today I'm going to talk about step three. If you want to find out more about steps one and two (clarity and capture) you can go to our YouTube channel - HERE - but today I want to talk about step number three - content.

You have to create content that your prospects are searching for.

Where should you be putting this content?

I think there are three places your content must sit.

Number one - social media. And if you're in the b2b space, that has to be on LinkedIn.

Number two - emails. You must send out good emails with content your prospects want.

Number three - your website. Every website today should have a page dedicated to a Learning Hub or Library where your prospects will find your site if they are searching for the things you're talking about.

Now let's talk about the type of content you can create.

First: Education. Think of your prospects' questions, hesitations, concerns, or objections. These are things they might literally put into Google to search.

Second: Create content that lets your prospects get to know you. The way we build relationships in business today changed with the pandemic. It's not as easy to build a relationship with a prospect as it used to be.

However, your content can build a relationship with your prospects before you ever meet them.

If you focus on creating content they're looking for, and you create content that lets them get to know you, you become very searchable, and when you're searchable, it becomes a heck of a lot easier for your prospects to find you.

You become the go-to resource for the education they're looking for, making hiring you easier. So do your success and business a favor and start creating content that teaches your prospects about what you do.

Think about their questions and create content for them.

But don't forget to include content that lets them get to know you and your team because that is the best way to stand out.