Create Leverage and Become Unstoppable – free audiobook
Craig Schulze
Founder of The One Shot Movement ??| Author ??| Speaker ?? | Investor ??| Podcast Host ?? | Coach ??
Conquering the land of leverage
How you can turn everyday factors into X factors
Time, money, relationships. To say that these are three of life’s most precious factors would be an understatement. All three are already naturally on your mind, so why not use them to your advantage in business. Today, we’re going to talk about how.
You are not most people
Say you’re walking down a busy city street. Hundreds of people pass by, each one different, each with their unique facial features, walk, sense of style. But don’t be fooled by these superficial differences - 99 per cent of them are following the same, predetermined life path and targeting the same destination dictated by the same society.
From day dot, they’re told that life comprises of these stages:
1. Do well at school and earn credentials through university/TAFE/apprenticeship
2. Land an entry-level job with a reputable company
3. Aim for a series of promotions
4. Save money then invest in a home
5. Enjoy retirement with superannuation
Don’t get me wrong, there’s nothing wrong with this trajectory. Well… apart from the fact that many dedicated workers who plan to rely on their super, find themselves in danger of ending up broke. But still, this cookie-cutter life plan is perfectly fine for most people.
But because you’re reading this, you probably have real entrepreneurial ambitions so, you are not most people.
Fine, but how can I approach life differently?
Fun fact: While sleeping at night, I’m making money. No, not because I’m a really productive sleepwalker, but because since age 21, I’ve harnessed the power of leverage. Upon entering the fitness industry, I opted not to work 80-hour weeks and stay on the same wage forever. Instead, I worked hard to open a gym myself. Soon, I owned 5 gyms. Next, I invested in property and the stock market. Finally, I discovered network marketing and direct-selling. Today, people all over the world, who I’ve helped earn a full-time income are also making money for me. When I say I earn while asleep, that’s what I mean.
But now you may be thinking, "Great, how’s it help me?" Right here, I’m showing you what happens when you learn to use leverage.
You keep using this word, but what on earth does it mean in business?
Leverage is keeping your eyes out for opportunity and through vision and skill, using it to create more opportunity. From the three factors, I’m going to focus on the most important – relationships, as you can learn everything about the first two in my free audiobook, which we’ll get to shortly.
For new entrepreneurs, forging meaningful relationships is the smartest way to get results and achieve success. When two people connect on a personal level, helping out each other happens naturally. So, when you connect with someone with knowledge, connections or influence, you’re exposed to those positive attributes and can leverage them to create further opportunity.
By keeping an eye out for the potential to leverage, I’ve met —by chance or by actively seeking out— those who have become mentors or partners; who have introduced me to valuable people, principles and products. When looking at your current relationships, ask yourself:
? Do they possess positive mindsets and think big?
? Can we help each other achieve our dreams?
? Where can I meet people who can open doors for me and possibly I for them?
Of course, we’ve only scratched the surface here. In my free audiobook Create Leverage and Become Unstoppable, I really dig down into how leverage can get you the life you’ve always dreamed of but never known how.
This audiobook is free because we need more people in the world like you - who think big and want to make a mark. So, head here, give it a listen and I hope you use what I’ve learned through leverage, as leverage.
With Gratitude
Craig D Schulze